Performance Marketing Manager LATINA

Performance Marketing Manager
Latina
Lazio, LATINA

About us**:

At WinTech, we are at the forefront of innovation, crafting cutting-edge consumer products that shape the future. Our diverse portfolio spans the health, education, and entertainment sectors, offering exciting opportunities to make a real impact. Our dynamic teams are the driving force behind our success, and we're always on the lookout for passionate individuals eager to join us on this journey of transformation.

**About the role**:

**Key Responsibilities**:

- ** ROI Maximization**:

- Develop and implement strategies to continuously improve return on ad spend (ROAS) across all channels

- Identify opportunities for scaling successful campaigns while maintaining or improving efficiency

- ** Data Analysis and Insights**:

- Conduct in-depth analysis of campaign performance metrics

- Collaborate closely with the data team to leverage Tableau reports and other data tools

- Use data-driven insights to inform strategy and tactical decisions

- ** Campaign Structure and Optimization**:

- Design and implement optimal campaign structures across various platforms

- Continuously test and refine ad creatives, targeting, and bidding strategies

- Conduct A/B testing to improve campaign performance and identify scaling opportunities

- ** Multi-Channel Management**:

- Oversee and optimize user acquisition efforts across Pinterest, TikTok, Facebook, Google, and other relevant platforms

- Allocate budget effectively across channels based on performance and potential

- Stay updated on platform changes and new features, adjusting strategies accordingly

- ** Strategy Development**:

- Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets

- Develop comprehensive user acquisition strategies aligned with company objectives

- Continuously adapt strategies based on performance data and market trends

- ** Creative Collaboration**:

- Work closely with creative producers to develop high-performing ad creatives

- Provide data-driven feedback to improve creative performance across channels

- Ensure alignment between acquisition strategies and creative output

- ** Market Research**:

- Stay abreast of industry trends, emerging platforms, and best practices in user acquisition

- Identify and evaluate new traffic sources and acquisition methods

- ** Cross-functional Collaboration**:

- Partner with the data team to leverage insights and improve decision-making

- Collaborate with creative producers to ensure ad creatives align with performance goals

- Work with other teams (e. g. , product, marketing) to ensure cohesive user acquisition efforts

**Qualifications**:

- ** Experience**:

- Minimum 4 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products

- Proven track record in paid social media marketing at scale, focusing on lead generation, performance marketing, and conversion optimization

- ** Platform Expertise**:

- Deep understanding of social media platforms, especially Facebook Ads

- Strong experience with TikTok Ads, Pinterest Ads, or similar platforms

- Experience driving leads through Meta is required; experience with other platforms (e. g. , TikTok, Snapchat, YouTube) would be an advantage.

- ** Analytical Skills**:

- Strong analytical skills with proficiency in UA analytical tools and techniques

- Advanced skills in performance measurement and optimization

- Ability to analyze complex datasets, generate insights, and make data-backed decisions

- ** Strategic Thinking**:

- Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations

- Strategic thinker with a performance and ROI-driven approach

- Capable of developing and implementing effective lead generation strategies

- ** Project Management**:

- Ability to take initiative, work independently, and drive projects forward

- Strong organizational skills to manage multiple performance-focused campaigns simultaneously

- Proven track record of achieving goals and meeting timelines in a fast-paced environment

- ** Communication and Collaboration**:

- Excellent interpersonal and communication skills

- Creative content writing ability

- Capable of working effectively in a collaborative environment while maintaining focus on performance goals

- ** Personal Attributes**:

- Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts

- Strong problem-solving and decision-making capabilities

- Adaptable and quick to learn in a dynamic digital landscape

**Location**:

**Benefits**:

Discover the perks of being part of our vibrant team! We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.