Performance Marketing Specialist
Company Description
Whatwapp is the leading mobile gaming company in Italy, born in 2013 out of the minds of two university students, today we count millions of active users every month and growing. We are a group of young and passionate people: we love games, we love coding, and we love design.
We also love beer, but that's another story!
We believe that fun should have no limits or age, that's why our mission is to bring traditional fun on mobile devices and reach everyone who loves evergreen games.
**Job Description**:
To support our growth and reach 100 million players worldwide, we're looking for a talented Performance Marketing Specialist with a passion for marketing, user acquisition, and mobile games.
This role will support the marketing team's efforts on user acquisition campaigns across multiple products, platforms, and markets, and coordinate with marketing designers to come up with eye-catching creative.
What will you do:
- Planning and creation of mobile marketing campaigns on multiple channels (e. g. , Google Ads, Apple Search Ads, and Facebook Ads)
- Managing and monitoring budgets
- Analyzing the effectiveness of campaigns and optimizing accordingly to meet KPIs
- Reporting on campaigns performance
- Focusing on innovation and testing to explore areas of potential in marketing campaigns
- Collaborating internally with different stakeholders (Creative team, Analytics team )
- Develop optimization strategies with teams that provide the company with a competitive advantage
**Qualifications**:
- BS/MS Degree (ideally on Economics, Marketing, Management);
- 1/2 years of experience as Performance Marketing Specialist with multiple channels like Google Ads, Facebook Ads, Apple Search Ads.
- Knowledge of basic digital marketing metrics, a data-driven approach to make informed decisions while optimizing campaigns, and good analytical skills.
- Passion for working in a team.
- Past agency experience will be considered as a plus.
- Fluent in English both written and spoken
Additional Information
Amazing power-ups to make everything more fun**:
- Smart Working policy.
- A young, dynamic and friendly work environment in which you will have the opportunity to grow personally and professionally, thanks to our amazing team.
- Amazing HQ office in the center of Milan (M2 - Stazione Garibaldi).
- English courses provided by a native teacher (related to your english level)
- Monthly Product/Design/Marketing/Tech panels to be aligned with all departments' results.
- Amazing workstation with the latest MacBook Pro and a Display Screen (Whatever makes you work better is welcome!
)
- A topnotch contract proposal.
- Ticket restaurant when working from the office.
- Free Water & Coffe; once a month pizza lunch all together.
- Flexible work hours.
- Internal Team Building events.
- Relax Area with Sofà, Fooseball Table, and Board Games.
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