Performance Marketing Specialist Milano

Performance Marketing Specialist
Milano
Lombardia, Milano

For a leading international company in the Manufacturing & Retail sector, we are looking for a Performance Marketing Specialist.

**Responsibilities**:

- Campaigns' activation, optimization and reporting both on search and display networks

- Budget allocation based on data driven approach

- Proactively find innovative ways to improve campaigns' performance, from brainstorming to go-live

- Liaise with 3rd party providers and partners as well as other departments within the Company

- Contribute to team meetings, team initiatives and knowledge sharing

- Continuous monitoring of digital marketing trends and best practices

- Strategic presentations and reports

**Requirements**:

- 3 to 5 years of experience in the role

- A strong background in search advertising and a very analytical mindset

- Deep operational knowledge of all Paid Search tools and engines: Google Ads, Bing, Yahoo!, Yelp, AdMarketplace.

Knowledge of SA360 is a nice to have

- Deep operational knowledge of main Social Networks and Business Manager

- Operational knowledge of the Criteo Panel

- Good knowledge of Analytics tools like Google Analytics and Adobe (analysis and reporting purposes)

**Locations**: Milan

**Modality**: Hybrid work