Performance Marketing Specialist
Subito Italy
Milan, Italy
Media Production / Marketing & Communications / Marketing
Full-time
**Job Description**:
**Qualifications**:
Company Description
Are you looking for a unique opportunity to build and to make impact?
As the Performance Marketing Specialist you will manage our digital marketing activity across our key paid acquisition and retention channels (ie.
search, display, social).
If you have a track record of ideating, executing and measuring programs that have material impact on user growth and revenue with the ability to build a long-term vision for success in the future then we want to hear from you!
**TYPICAL DAY**:
Drive acquisition and retention goals by executing best-in-class digital marketing tactics, setting up respective campaigns and by optimizing continuously within the agile marketing framework
Consistently seek new and innovative ways to use user data, value propositions and personalization to develop engaging and measurable campaigns
Leverage analytics and insights to continuously optimize to channel metrics (CAC, cost-per-action, ROAS) and business goals (New Users, Incremental Sessions and Actions)
Collaborate with the local marketing stakeholders to provide insights, manage the marketing budget and support with yearly and quarterly planning
Build comprehensive, measurable testing plans to optimize against defined outcomes
Work cross-functionally and globally to innovate, share and scale best practices
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