Performance Media Manager - Consumer Product Milano

Performance Media Manager - Consumer Product
Milano
Lombardia, Milano

YOUR MISSION**:

Reporting directly to the Digital Director Consumer Product Division and working closely with the marketing team, online brand manager and agency, the **Performance Media Manager** will be in charge of analyzing the results and optimizing the ecommerce investments dedicated to e-retailers cross-division, to challenge media agency when relevant, and sustain the growth of the channel through media investments.

**KEY RESPONSIBILITIES**:

- Single point of contact for all brands on eCom media activations

- Responsible for the investment of the eCommerce Media budget

- In close collaboration with eCom Manager and BBLs drives and align ecommerce activations across CPD brands to maximize results

- Coordinates and owns the eCommerce activation roadmap by category, brand, customer, in line with business objectives

- Briefs and analyze eCommerce Media campaigns, working closely with Media agency and taking in consideration the results on main KPIs (SOV, SOM, ROAS, NTB)

- Produces reporting on eCommerce Media performance

- Monitors eCommerce Media budget and optimizes performance

- Arbitrates, where required, to synergize cross brand activation plans, budgets and execution

- Custodian of zone/global guidelines implementation

- Manages collaborative ads with e-Retailers

- Shares best practices with brands and zone

- Key stakeholders: Digital Director, eCommerce Manager, BBLs, OBMs, CDO/CMO, Zone, Media agency

- KPIs: Global guidelines compliance on media spending (%CONSO, HERO, etc.

), Traffic/NTB, ROAS

**YOUR COMPETENCIES & PRE-REQUISITES**:

- Strong knowledge of media performance solutions and dynamics of Digital Channels

- Analytical skills and knowledge of paid media native platforms (Amazon, FB & Google)

- Ability to effectively translate business objectives into campaign strategy

- Strong project management skills

- Data driven attitude

- Strong customer focus

- Ability to foster deep collaborative relationships with agencies and peers

- Fluent in English and Italian

- Minimum 6-8 years of relevant professional experience

- "If you are looking for a thrilling and exciting media challenge every day, allowing you to have the opportunity to help build the future cross category of the Consumer Products Division, this is the role you are looking for.

"_

Paolo B. , our Performance Media Manager CPD who just took another amazig challenge inside the Group!

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