Planning Director Bardi

Planning Director
Bardi
Emilia Romagna, Bardi

We are looking to hire a Planning Director to join our Madrid office and to be part of the 25 strong wider EMEA planning team.

The planning team at Edelman acts as a centre of excellence and internally consults across the entire business.

Our role is to help make Edelman's ideas smarter and more effective.

Our contribution takes the form of:

- Campaign development - through identifying the territory which powers the creative brief or an activation strategy we use insights to anchor the campaign in what works

- Client consultancy - developing problem solving workshops and other engagements to bring our expertise on client issues, and creating opportunities for extending and deepening the client relationships

- Communications and Channel planning - helping create activation frameworks which craft all of the interrelated disciplines which Edelman can offer into a coherent recommendation which clients can buy

As a Planning Director your role is integral to driving creative and campaign excellence whilst delivering senior client consultancy and strategy across both consumer and corporate clients.

**Responsibilities**:

Determine priorities and develop /challenge the client brief

Use a research driven approach to develop the right questions, be an aggregator and help us stand apart at the table

Build deep relationships with the creative team and be a central partner in increasing the power of our creative work

Be able to bridge the gap between audience trends and the industry and determine appropriate channels for the client based on editorial themes, target audience, brand objectives etc.

Stress test and provide parameters of success for creative platform ideas in conjunction with creative directors

Explore the intersection of culture, brands and audiences from new angles to arrive at deeper insights, more provocative Communications strategies and breakthrough brand-building platforms

Consult on primary research initiatives ensuring methodologies match research objectives

Oversee secondary research by analysing data research to learn new insights and support strategy and provide guidance on which key insights should inform the narrative

To develop thinking and content which adds value to the wider practise area, whether as publications, white papers or presentations around issues, audiences and culturaltrends which have relevance.

Required Experience:

Significant experience in planning, insight and analysis

Experience in an integrated marketing, advertising or public relations agency setting

Ability to develop big ideas into communications frameworks

Familiarity with agency planning models and capabilities

Solid grasp of brand strategy and brand equity assessment

Ability to consult on primary research and lead secondary research needs (based on core research skills in designing and executing ethnographies, focus groups and brand workshops, as well as data analysis)

Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences

Adept at developing powerful narratives to deliver insights and strategy for client buy-in

Experience in handling complex client issues and an ability to provide senior clients with clear, confident, and well-informed strategic counsel under pressure

Strong commercial awareness and negotiation skills, with an ability to deliver a project against budget and deliver results

A track record of handling complex stakeholders with ability to influence decisions

Strong communications skills, verbal and written

Experience of multi-market coordination, working within integrated teams and across practices

Creative, ambitious, entrepreneurial with good initiative, strong organisation and attention to detail

Passion for networking, both internally and externally, to develop contacts and generate new thinking and ways of working

LI-TL99 Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Our 6, 000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work.

Since our founding in 1952, we have remained an independent, family-run business.

Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

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