Portfolio Marketing Lead - Horizontal Services Safety And Innovation Bardi

Portfolio Marketing Lead - Horizontal Services Safety And Innovation
Bardi
Emilia Romagna, Bardi

Portfolio Marketing Lead Horizontal Services Safety and Innovation drives UL Solutions strategy to enhance customer experience and boost sales.

Are you passionate about staying ahead of technology and market trends and seeing how they solve major challenges and improve lives?

As the Portfolio Marketing Lead, you will provide strategic marketing direction for international go-to-market implementations.

You will influence and lead the introduction of new and innovative products, services, and solutions within the UL Solutions portfolio, prioritizing resources to drive clarity and efficiency in execution.

Engage with partners to understand business objectives, collaborates with product, industry, services and business unit marketing functions and people to break down silos and bring UL Solutions horizontal services, including the Marketing Claim Verification (MCV) program and simulation, to market in a way that resonates with buyers and sellers.

Develops and understands target buyers and markets, distills information across the organization and leverages content frameworks to attract and convert prospects and leads and enable sales to facilitate positive customer experience.

- **International go-to-market strategy**:Business and marketing goals definition — With the right vantage point, the go-to-market strategy is the unifying element that drives efficient execution and growth across the horizontal portfolio of offerings.

The essential needs are identifying knowledge that helps the organization grow and be relevant in a mature market, identifying unmet buyer needs in industries and regions, and enabling feature and function rationalization to build new offerings.

Responsibilities : Size and segment global markets, align UL Solutions horizontal portfolio to buyer needs and align it with marketing, sales and product/service strategy.

- **Data & Innovation portfolio messaging and content**:Shift from product to customer-centric — Ensuring that the organization delivers a consistent, buyer-focused message while continuously improving messaging with insights into the entire messaging cycle is critical.

Messaging must continue to evolve through a full-circle messaging and content review driven by insights into how the messaging organization process is performing.

Responsibilities : Understand differentiators to buyers and buying committees, translate the customer's voice into specific needs, implement buyer-centric messaging methodology, and facilitate alignment on target buyers.

- **Bringing offerings to market**:Marketing, product/service, sales alignment — Bringing consistency through best practices that ensure organization readiness for faster time to market enables the organization to get to market faster, measures how quickly the organization ramps up to targets and allows for monitoring above/below plan measurement that can be used as a baseline for continuous improvement.

Responsibilities : Establish launch tier model across the horizontal portfolio, drive launch process and planning consistency, and develop launch governance.

- **Personas and buyer insights**:Persona-based marketing commitment — Influence front-end development ideation and investment, provide critical insights for better go-to-market success and allow the business to ask the right questions before investing in innovation.

Customer-centricity is difficult to achieve without a deep understanding of buyers.

Buyer insights drive upstream and downstream value.

Responsibilities : Identify and isolate buyers and buying committees, lead buyer persona development, and oversee buyer persona prioritization.

- **Sales enablement**:Buyer's journey and sales cycle alignment — Coordinated sales knowledge transfer programs to avoid inundating sellers and maximize sales adoption across the Data & Innovation portfolio.

Responsibilities : Know routes to market — direct and indirect — understand sales organization structure, sales process and skills, sales funnel, etc.

to establish a consistent sales knowledge transfer plan.

- Contributes to business success by performing other tasks as required.

**MINIMUM KNOWLEDGE PREFERRED.

- At least 3 years of marketing experience in promoting a wide range of new technology and innovative products, services, solutions or programs

- At least 6 years of digital marketing experience, including management of campaigns/programs with larger budgets

- A bachelor's or master's degree in marketing, communication, AIML, engineering, science, or a related field

**MINIMUM SKILLS PREFERRED.

- Curious and trend-savvy innovators who thrive on exploring new ideas and thinking outside the box

- Experience creating marketing plans around strategy, customer and market research, competitive analysis, standards or directives and regulatory framework, product/service requirements, messaging, pricing, etc.

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Experience col