Pr&Events Manager Emea Bardi

Pr&Events Manager Emea
Bardi
Emilia Romagna, Bardi

Presentazione dell'Confidenzialebr>

Chaberton Professionals, divisione di Chaberton Partners dedicata alla ricerca e Confidenzialedi profili Middle Management, ricerca un PR&Events Manager EMEA Sostituzione Maternità, per Confidenzialecliente multinazionale in forte crescita operante nel settore Abbigliamento Luxury.

del posto Mansioni

Key Responsibilities

Press & Media:

- Develop and execute the European PR strategy in accordance with global strategy

- Manage and measure international PR agencies to exploit the agreed planning and goals, while supporting the planning and execution of the calendar at the regional level

- Supervise the organization of press days, appointments and interviews

- Ensure PR agencies have relevant assets to deliver the PR plan

- Develop and execute the European Media strategy, to maximize coverage and exposure for the brand in each country and througConfidenziale different channels

- Manage the regional and the Confidenzialemedia budgets

- Ensure monthly reporting is provided by third parties and shared internally in efficient and timely manner

- Monitor, archive and distribute editorial coverage to both internal and external stakeholders ie sales Influencer Marketing

Influencer Marketing:

- Develop, execute and track the European influencer programs and product placement

- Coordinate with Global Marketing Director and Globalv ip/Influencer Manager to align and deliver on consistent projects

- Increase brand awareness by securing coverage proactive product placement with a focus on digital

- Set and coordinate gifting for product placement and desired coverage calendar Identify and approach potential talents for paid and organic partnership

- Manage European influencer budget, Confidenzialeand ROI of projects for each country

Events:

- Develop, Coordinate and execute EU events plan for the brand across PR, retail, tradeshows

- Support the PR agencies to execute events including guestlist, logistics and production aspects to ensure the experience is on brand and consistent witConfidenziale European marketing strategy

- Support the marketing and sales management on retail events, co-op activities and in store support

- Provide tools, presentations and support for Confidenzialesales teams in the execution of their activities

- Ensure qualitative reporting on each relevant project and related ROI

Profilo

Minimum 5+ years experience in PR within a fashion, a luxury brand or an agency

Established network of International press contacts, strong knowledge of international media

Relationships with PR and events agencies and influential communities

Experience in social media buying and planning

Fluent in English and Italian