Product & Brand Marketing Manager, Kitchenaid Europe Milano

Product & Brand Marketing Manager, Kitchenaid Europe
Milano
Lombardia, Milano

Requisition ID**: 58153

ABOUT WHIRLPOOL CORPORATION

**This role in summary**:

Have marketing magic and a taste for adventure?

Passionate about iconic brands?

Join KitchenAid brand's delicious journey!

Be our Cooking Product & Brand Mastermind in Europe.

Craft Cooking Insights, Launch Plans, and Projects that leave foodies drooling.

Collaborate with experts, from design to sales, and whip up a revolutionary 5-year product roadmap.

Create kitchen wonders that turn meals into art.

Don your apron, grab your spatula, and let's cook up a storm together!

This role will be within the KitchenAid Major Domestic Appliance Business Organization, reporting into the Head of Marketing alongside Consumer Experience and other Product & Brand team members.

**Your responsibilities will include**:

- Leverage brand architecture with consumer insights to drive fact-based, consumer-centric product innovation.

- Develop and maintain deep understanding of cooking industry dynamics and competitive landscape to determine short-term and long-term product needs

- Translate Voice of Consumer into Voice of Engineering through the Consumer Solution Roadmap, ensuring brand need & fit for new product ideas/features

- Scope potential projects, collaborating cross-functionally to develop project initiation documentation.

- Understand consumer needs and shopping behavior to ensure winning execution in product design and aesthetics (First Moment of Truth) and functional benefits (Second Moment of Truth)

- Track and predict competitive launches to maintain a product gap analysis and competitive futuring prediction

- Champion the consumer experience and how that can translate into product and digital app experiences.

- Work closely with consumer insights, design, category managers, trade marketing, engineering, manufacturing, and sales markets to develop and execute our five year product roadmap.

- Support the development and execution of wall oven and microwave Advanced Development programs - including but not limited to: Cooking Category Insights, Product Plans, and Strategic Projects

- Implement the WPD (Whirlpool Product Development) Planning Process for the category in support of Marketing leadership

- Work with finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics

**Minimum requirements**:

- Bachelor's degree

- 5+ years of experience in brand marketing and product development

**Preferred skills and experiences**:

- Master's or other advanced degree

- Firm grasp of product positioning and launching new products across integrated marketing campaigns

- Passion for consumer insights and experience leveraging data / trends to generate insights and transform them into marketing strategies.

- Omni-channel brand marketing storytelling with an understanding of digital marketing

- Experience leveraging data and trends to generate insights and transform them into marketing strategies

- Ability to plan and think strategically at a high level, but also develop tactical recommendations and execute on them

- Ability to influence and lead others, including those outside of the Marketing function

- Ability to manage multiple projects simultaneously with a high degree of independence

- Ability to find opportunity in the ambiguous, then organize to execute with excellence

- Exceptional communicator with impeccable interpersonal & presentation skills

- Great work ethic, curiosity, resourcefulness and willingness to learn

- Embody Whirlpool's culture of respect, integrity, diversity and teamwork

**What we offer**:

- Opportunities for self progression and development

- International environment and global career opportunities

- Hybrid work model

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers.

Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.