Product Manager Consumer Health, Pharmaceuticals Milano

Product Manager Consumer Health, Pharmaceuticals
Milano
Lombardia, Milano

The Product Manager works inside the Consumer Health Business Unit, Pharmaceuticals Italy, reporting to the Marketing Manager Consumer Health.

He / She is responsible for defining winning strategy of development of the brand, ensuring the ongoing success of existing products over their lifecycle and bringing new products to market, while orchestrating all functional areas that impact the development, manufacturing, sales, and support of products.

Main responsibilities:

- Develop strong marketing plan towards consumer/patients and medical target leading to outstanding executions

- Analyse current brand positioning and consumer/patients insights

- Monitor trends and analyse competitive landscape in the marketplace (e. g.

Sales data, Iqvia data, )

- Develop deep patient/consumer knowledge and share it with relevant cross functional stakeholders

- Develop and execute product innovation and renovation in line with insights and meeting time to market

- Deliver positive product experiences to patients/consumers

- Develop communication (strategy and brand content) towards consumers/patients and medical audience

- Organize promotional/in-store activities to stimulate sell-out

- Define allocation of budget and monitor status

- Responsabile for supply forecast and contribute to definition of sales forecast

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

**Requirements**:

- Degree Economy

- Fluent in English, both written and spoken

- Working experience of 7+ years in the role in highly structured and data driven marketing tea, preferably in FMCG and/or Consumer Health

- Experience with digital communication

- Proven ability to manage and allocate budgets

- Excellent understanding of the full marketing mix

- Able to work within a cross-functional team

- A past experience in sales/trade marketing is a plus

- Availability to undertake occasional business trips

What will you make successful in this role?

Strong project management skills, result-focus, determinated, flexible, curious, open-minded, good communication skills.