Product Manager - Dental Implants Solutions Italy Milano

Product Manager - Dental Implants Solutions Italy
Milano
Lombardia, Milano

Role Summary**:

We are looking for a Product Manager to be introduced in the Italian marketing team.

He/She will be responsible for one brand of dental implants solutions of Straumann Group portfolio.

He/she will be Responsible for proposing, developing, implementing and evaluating the marketing activities for and marketing them in an effective and efficient way to deliver sales and marketing objectives.

For this position a combination of strategic marketing, tactical planning and marketing communication skills is needed to be successful.

A high level of technical product and customer/market understanding is required.

Product Manager is a key role to support product launches in Italy and will be the point of contact between local team, regional team and headquarter.

Strong communication skills will be required as this role will bring new products to Italy and will present them to the Area Sales Managers & Sales Force to develop targeted, customer specific campaigns.

An ability to translate complex technical information into simple, executable messages will be vital, as will be the ability to analyse the effectiveness of implementation of all activities.

The Product Manager will be responsible also to define promotional activities to support brand growth within financial guidelines and to provide a complete menu of solutions to be attractive towards prospects, top customers, to facilitate cross-selling between the different company business units or to facilitate the upselling within the brand portfolio.

He/She will actively work to build a compelling Training and Education plan according to the brand needs and to the customer needs for their practice, collaborating with T&E team and coordinating the relationship with speakers and KOLs.

Management of one junior PM.

**Residency**:Lombardia

**Responsibilities**:

- Being Italian market expert and responsible of products managed

- Networking within HQ, representing Italian market to ensure new product development requirements are well voiced and provided to HQ

- Successful management of launches and projects from start to finish, including development of business case, forecast, preparation and implementation of the marketing plan, education concept (KOL) and sales initiatives

- Active and effective identification, development and management of relationships with key customers and opinion leaders

- Follow-up and analysis of the success and ROI of launches and projects and adjust if necessary

- Developing systems to track and measure both the success of implementation and the business outcome to enable refinement and continuous improvement

- Understanding competitors' strategies and plans and working with the Customers, other members of the Marketing team and Sales Managers to develop targeted marketing campaigns and activities

- Management of operational expenses budget to deliver the plan objectives, within budget

- In collaboration with Sales Management Team, ensuring that the sales force have the skills, knowledge to implement execution of the marketing plan

- Ensuring that customers and internal staff are appropriately trained and communicated about product development and new initiatives.

- Ensuring that the content of New Hire Induction training is owned and communicated appropriately through ownership of the content of the induction programme.

**Experience/knowledge/qualifications**:

- Education: Degree in economic or scientific disciplines (possibly followed by a Master or postgraduate course in Marketing)

- Minimum 5 years marketing experience in global B2B companies, ideally in medical devices/dental marketplace

- Proven ability to develop and execute a multi-channel sales and marketing plan at strategic and tactical level

- Experience of working closely with large sales forces, ideally in medical devices/dental marketplace

- Excellent project management skills

- Excellent analytical skills - evidence of 'closing the loop' and measuring success of business initiatives

- Strong written, verbal and presentation skills

- Ability to assimilate complex market data with qualitative inputs to arrive at fact-based, informed decisions

- Ability to network and form strong business relationships with influential key opinion leaders

- English Fluent

**Personal Values/Attributes/Behaviours**:

- Highly results oriented

- Well organised and logical thinker

- Business acumen

- Positive, can-do attitude

- Proactive and fast learner

- Prepared to take ownership and assume responsibility for business initiatives and outcomes

- Ability to influence and drive business outcomes across highly matrixed organisations

- Team player and collaborative mindset

**Additional Information

We offer Permanent contract CCNL commercio

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

**Employment Type**:Full Time

**Alternative Locations