Product Manager - Haircare Parma

Product Manager - Haircare
Parma
Emilia Romagna, Parma

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and ( comfort zone ) for skincare.

Led by Chairman Davide Bollati and CEO Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute.

The Group became a B corp in 2016, and today has 8 subsidiaries, operates in 90 countries, and employs around 900 collaborators globally.

Since 2019, both the Italian and US subsidiaries have been Benefit Corporations. YOUR MISSION:The mission of this role will be to contribute to the ensure the competitiveness of the brands belonging to the category to which is assigned, either supporting the Brand Manager in some activities or taking care of others directly, according to the seniority level, in line with company standards and its sustainable values. WHAT YOU'LL DO:Defining the business plan/business potential of each new product/ product family/brand in order to get the approval of the project itselfCreating specific product briefs for design & developmentManaging the product development, working in close collaboration with all the departments involvedSupport in the definition the Marketing mix of each new product / product family/brand, including the value proposition, the key claims and the price positioningIdentifying and producing the communication assets essential to promote the right positioning of the brands or products in all the channels, working in close collaboration with COMsTaking care of all the marketing deliverables of new product / product family/brand (e. g.

in-salon communication, product dossier, etc)Creating and delivering presentations through impactful techniquesManaging the brand-related budgetAnalyzing competitors and customer insightsAnalyzing sales forecasts and relevant financials and reporting on product salesUnderstanding of the specific characteristics of the product in terms of formulation, packaging and production through product development projects and on-the-field shadowingWHO YOU ARE:2-3 years of experience in a similar role (Product Manager/Trade Marketing/Marketing Specialist)Previous experience in the Cosmetic Industry would be a plusBachelor or Master's degree in Marketing, Economics, or related fieldsBrand awareness - knowledge of brands and the marketing mixKnowledge and proven experience of cross-functional processes in product development, having led or owned product development projectsClear understanding of Go-to-Market processes. Ability to coordinate product development processes and engage the relevant internal and external stakeholders with a proactive attitudeExperience in the professional hair industry or something similar is a plusCapability on business analysis and acumenDigital Marketing knowledge and experience is a plusBeing fluent in English is a mustStrong grasp of conversational Italian language is requiredCollaborative, team-building, and proactive attitude when dealing with ambiguityStrong communication skillsRelationship management skills: able to facilitate/maintain good relationships with colleagues and external contactsHaving a hands-on attitudeDetermination and perseveranceA strong focus on resultsOwnership-attitudeEQUAL EMPLOYMENT OPPORTUNITYIn Davines Group we celebrate diversity, and inclusiveness is a crucial pillar of our Ethical Chart. For this reason, Davines Group does not discriminate in employment on the basis of race, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status or other non-merit factor.

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