Product Manager Mountain Bikes Lazio

Product Manager Mountain Bikes
Roma
Lazio, Lazio

Provide information about competitive scenario -Do analysis about markets trends -Find ratios to support new products introduction -Ask for range extension, new sizes development, existing sizes opening according to market needs -Work with Trade and Communication Marketing to define the go-to-market strategy, defining product positioning, key benefits, and target customer.

He will work on product literature Responsibilities -Managing the entire product line life-cycle from strategic planning to tactical activities:

what to develop, why, when, with whom and everything connected to product marketing (labels, packaging, literature) -Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.

-Driving a solution set across development teams (Marketing, R&D, Production, Communications) through market requirements, internal trade-off, production flows and positioning.

-Developing and implementing a company-wide go-to-market plan, working with all departments to execute Requirements -At least 2-3 years of product management experience in the Cycling Industry -Knowledgeable in technology as well as communication -Keen on bicycle in general, from consumer habits to racing trends, nice to have:

focused on MTB segment -Good communicational and PR skills -Preferred if active cyclist, ideally MTBiker -Available to travel and attend outdoor events quite frequently