Product Marketing Coordinator Estée Lauder
The Product Marketing Coordinator is responsible for product management and acts like the product expert for the Brands.
Responsibilities include:
- Managing the product portfolio per channel, retailer and door type through forecasting and price setting
- Collaborating with the Consumer Marketing Manager in order to build the launch plan by sharing knowledge of all SKU.
- Supporting Consumer Marketing in building launch plans
- Setting prices according to regional and global policies
- Building volume forecasts per SKU
- Contributing to Retailer discussions preparation on product-related topics
**Key Performance Areas & Description
**PRODUCT MANAGEMENT
Product Portfolio Management
- Coordinates and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type)
- Coordinates and maintain discontinued products and returns with the objective of reducing returns
- Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy
- Forecasts GWP, testers and samples
- Analyzes sales performance of key categories
- Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment
Product Expert
- Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to propose opportunities in local markets
- Collaborates in the creation of local campaigns
**MARKETING STRATEGY
Campaigns support
- Supports Consumer Marketing in building local launch plans
- Responsible for activities campaigns related (event Management, timing of campaigns and tracking)
- Support to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Visual Merchandising teams.
**SUPPLY MANAGEMENT
- Creates Account and Purchase-Order ledger and follow-up
- Supply management and responsible for giving information to relevant stakeholders
- Manages returns and assortments
**Qualifications
- Degree in Marketing or equivalent
- 2+ years Marketing experience in a retail / cosmetics / luxury goods or FMCG arena
- Fluent English
- Strong strategic accountability in marketing
- Good communication skills
- Excellent analytical and decision making skills
- Personality: willingness to lead, test, learn and great attention to details
- Ability to lead a project with great attention to structure rather than creativity
- Excellent use Excel e Power Point
**Job**: Marketing
**Primary Location**: IT-25-Milan
**Job Type**: Standard
**Schedule**: Full-time
**Shift**: 1st (Day) Shift
**Job Number**: 230992
This job advertising is addressed to both sexes based on law 903/77 and 125/91, and addressed to people of any age and nationality based on legislative decree N°215/03 and 216/03.
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