Product Marketing Executive Bardi

Product Marketing Executive
Bardi
Emilia Romagna, Bardi

Job Description Are you a dynamic and experienced Product Marketing Executive with a passion for trading and financial markets? Join our international marketing team now to help us deliver successful product launches and challenge yourself in a fast-paced environment.

So, who are we? Hello, we're IG Group. No, not Instagram – though we're a pretty big deal ourselves.

We're a global, FTSE-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We've snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around , people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let's innovate together!

Your role in the Team The ideal candidate will have a strong background in product marketing and will report to the Divisional Marketing Manager to drive our new product launches across Europe, South Africa, and Emerging Markets and will be based in Milan.

This role is temporary; we offer a fixed-term contract for months. What you'll do Develop and document product marketing strategies to drive awareness, engagement, and adoption of our financial products. Gather market research to understand customer needs, market trends, and competitive landscape. Collaborate with cross-functional teams including sales, product development, and customer support to ensure alignment and successful product launches. Brief and manage the creation of compelling marketing materials, including content, advertising material, and customer communication. Brief campaign requirements to our digital marketing team, including paid media, social media, CRM. . . Analyze and report on the performance of marketing campaigns, using data to inform future strategies. Stay up-to-date with industry trends and best practices in trading and financial markets. The perks: Competitive salary and performance-related bonusPrivate medical insuranceGym membership allowanceComprehensive global and local onboarding process – to the company and to your roleEmployee-led LGBTQ+, Women's, Black, and Parents & Carers networks with an annual budget for organizing events & projects that foster an open, diverse, and inclusive cultureOption to participate and create ESG initiatives based on IG Brighter Future FundAdditional days off a year for voluntary workAdditional day off to celebrate your BirthdayFlexible working hoursWe work in a hybrid working modelAnd more!Who we're looking for? You're curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You're also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas and lead the way in creating inspiring experiences for our clients and everyone around you.

We don't fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a paycheck at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let's raise the bar together.

What you'll need for this role About + years of experience in product marketing, preferably within the financial services industryBachelor's degree in Marketing, Business, Finance, or a related fieldGood understanding of trading and financial marketsExcellent communication and presentation skillsProficiency in digital marketing tools and platformsHighly organized with exceptional project management skillsAbility to work independently and with cross-functional teamsStrong analytical and problem-solving skillsPreferred: Experience with AI tools and WorkfrontFamiliarity with SalesforceProficiency with digital marketing tools, web development languages (HTML, CSS, JavaScript), and product design techniquesHow you'll grow When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs, and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we'll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world's best trading experience. We'd love to have you along for the ride.

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