Product Marketing Firenze

Product Marketing
Firenze
Toscana, Firenze

Are you passionate about crafting compelling product stories and showcasing their value to the world?

ShippyPro, a global leader in e-commerce logistics solutions, is seeking a _ _Product Marketing Manager__ to amplify the value of our product suite delivering impactful marketing assets to communicate product value and benefits This is your opportunity to redefine the future of e-commerce logistics, joining a visionary startup with bold ambitions to scale to €100M ARR in Revenue and beyond.

_ _About us__ Our journey began with a vision to "Make people work better", and today, following our recent Series B funding round of $15M, we're leading a rapid growth trajectory that's transforming how companies worldwide deliver their products.

This is not just a job; it's an opportunity to be part of something extraordinary.

As we surge ahead, you'll be at the heart of a movement that's setting new standards and leaving an indelible mark.

You won't be a cog in the wheel; you'll be the engine driving our success.

Our fast-paced, collaborative environment is the breeding ground for creativity and innovation.

You'll be surrounded by a diverse team of experts, all driven by a shared purpose.

Together, we'll navigate challenges, celebrate victories, and constantly push each other to reach new heights.

_ _Join Us in Shaping the Future __ If you're passionate, driven, and eager to make a real impact, we want you on our team.

Together, let's rewrite the playbook and set new standards for excellence.

_ _The Product__ ShippyPro is the platform that simplifies shipping and fulfillment processes for merchants, helping them automate and speed up their operations.

We are currently undertaking a major initiative to modernize our tech stack to a fully distributed system to support our business growth for the coming years.

What You'll Do Enhance Product Value: Collaborate with Product, Marketing, Sales, and Customer Success teams to deeply understand our product suite and articulate its unique value propositions.

Develop compelling messaging and positioning strategies that resonate with target audiences across various markets.

Asset Creation: Create and deliver product marketing content, including product pages, landing pages, presentations, brochures, blog posts, and other assets, to effectively communicate product value and benefits.

Produce high-quality videos and graphics that effectively communicate product features, customer benefits, and success stories.

Manage the end-to-end production process for visual assets, from scripting to editing and publishing.

Product Communication & Advertising: Design and execute integrated campaigns to promote the ShippyPro product suite, leveraging multiple channels including social media, email, webinars, events, fairs, and paid ads, to engage and convert both prospective and existing customers effectively Plan, manage, and execute the launch of new products across multiple channels to drive customer acquisition and support the expansion of existing customers.

Work closely with the Growth Marketing team to align on strategy and maximize campaign impact.

Cross-Functional Collaboration: Act as the bridge between Product, Marketing, and Sales to ensure consistent product updates and value communication.

Partner with the Engineering team to understand product roadmaps and translate features into customer-centric benefits.

Data-Driven Optimization: Monitor and analyze key performance metrics, including website traffic, conversion rates, and content engagement.

Use data insights to iterate on strategies and deliver measurable results.

Who You Are Creative Storyteller: Skilled at translating technical features into compelling narratives that captivate and inform diverse audiences.

Visual Content Expert: Proficient in creating videos, graphics, and other visual content using tools like Adobe Creative Suite, Canva, or similar platforms.

Website Wizard: Hands-on experience managing and optimizing websites using CMS platforms (e. g. , WordPress, HubSpot CMS).

Strategic Marketer: 5+ years of experience in product marketing, brand marketing, or a related role in a B2B SaaS or tech company.

Proven track record of launching and scaling product marketing campaigns.

Data-Driven Decision Maker: Strong analytical skills with the ability to measure the impact of marketing efforts and adjust strategies accordingly.

Collaborative Team Player: Excellent interpersonal and communication skills, with a knack for working across teams and managing stakeholders.

What You'll Bring A deep understanding of the product marketing lifecycle.

Passion for showcasing product value in innovative and engaging ways.

Exceptional attention to detail and a commitment to design and messaging excellence.

Experience in SEO, analytics, and UX best practices.

A growth mindset and the ability to adapt in a fast-paced, evolving environment.

Why Join Us Growth and Learning Opportunities : We believe that to grow as a company, our team also needs to continue learning and developing, this is why we provide access to language courses and training opportunities that keep you growing, as well as a Career Growth Program to help you map out your professional journey, set clear goals, and unlock new opportunities within the company.

Hybrid Options : We are distributed from north to south of Italy & around Europe.

Our Marketing team gets together twice per week at our HQ in Florence to increase our collaboration and synergy.

Global Exposure & Travel : Work with an international team and enjoy opportunities to attend industry fairs and events across Italy and Europe, representing our brand and connecting with key players & customers in the logistics sector.

Meal Perks : Whether you are working from home, from the office, or from wherever you want, you can enjoy your Satispay meal voucher every day.

Getting hungry?

Hiring Process We take our time to find the right fit for our team.

Here's what you can expect: Initial review of your application.

One or more video interviews with team members.

A short project or challenge.

Reference checks.

Thanks for considering joining our team.

We look forward to hearing from you!

? We are a people-centric organization with one mission: " Make People Work Better".

Send your application to join us.

ShippyPro is the shipping software that helps worldwide SME and Large Enterprises from any industry to ship, track and return their e-commerce orders with ease.