Product Marketing Manager Milano

Product Marketing Manager
Milano
Lombardia, Milano

About Vita Health Vita Health is a startup in the health, nutrition, and fitness industry.

Our product has already impacted more than 130, 000 people in our core market, and we are now working to expand our expertise and presence internationally.

Our goal is to further grow our presence, not only in the B2C channel, where we started, but also in B2B , by integrating into corporate welfare programs for both large enterprises and the small and medium-sized businesses that define our market.

We aim to make people more aware of the importance of a healthy lifestyle , proving that dieting and exercising don't have to be a struggle but should instead adapt to their daily lives.

We leverage AI and algorithms to generate personalized diet and training plans based on user-provided data during onboarding, continuously adapting to their progress.

Our team of nutritionists and personal trainers supports users throughout their journey to help them achieve their goals.

If you want to change people's lives, join Vita Health!

About the Role We are looking for a Product Marketing Manager with a strategic, data-driven mindset to help develop and optimize our go-to-market strategy.

In this role, you will work closely with our Product, Growth, Content, and Performance Marketing teams to refine our product positioning, enhance in-app communication, and drive activation, engagement, and retention strategies.

You will be responsible for crafting compelling value propositions tailored to our different user segments, translating market insights and data analysis into effective marketing strategies.

Key Responsibilities Product Marketing Strategy and Execution Define and execute go-to-market strategies for new features and products Develop clear and differentiated value propositions for both B2C and B2B audiences Collaborate with the product team to enhance in-app messaging and positioning Structure and optimize onboarding, activation, monetization and retention flows Data Analysis and Market Research Conduct competitive benchmarks and analyze communication strategies used by industry competitors Analyze user funnel data to improve the customer journey Track key engagement and churn KPIs , identifying areas for optimization Test and iterate strategies based on data and user feedback Implement all the discovery process required Growth and Performance Marketing Support Work with the Marketing team to develop awareness and acquisition strategies Create messaging and content for paid campaigns (Meta, Google Ads, TikTok Ads) Develop and optimize email marketing flows for activation, retention, and cross-selling Support SEO and ASO initiatives to enhance organic product visibility Requirements 3-5 years of experience in Product Marketing, Growth Marketing, Product Management or Performance Marketing Strong ability to analyze product data and metrics to inform strategic decisions Experience in go-to-market strategy development and messaging Familiarity with analytics tools (Google Analytics, Amplitude, Mixpanel, or similar) Ability to write persuasive copy in both English and Italian, optimized for different channels Experience with email marketing platforms (e. g. , Klaviyo, HubSpot, Apollo. io) Knowledge of paid advertising strategies and experience in optimizing campaign performance Familiarity with design tools like Canva or Figma for marketing asset creation Strong problem-solving skills , entrepreneurial mindset, and results-driven approach What we Offer €30, 000 - €40, 000 , depending on experience Full remote : work from anywhere in Italy, with the option to visit our Milan office A dynamic and challenging work environment to learn and grow quickly Personalized learning path with access to training platforms A supportive manager who will help you grow in your career An amazing opportunity to make a real impact in the health and wellness industry If you want to be part of a fast-growing company and drive the success of an innovative product, apply now!