Product Marketing Manager Bardi

Product Marketing Manager
Bardi
Emilia Romagna, Bardi

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home.

In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly.

In 2021, the company reported approximately $22 billion in annual sales, 69, 000 employees and 54 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World's Most Admired Companies.

Our values are the driving force behind everything we do.

Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence.

Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

**The team you will be a part of**:

- The Product Marketing team markets the organization's products and services using customer marketing databases.

Creates direct mail marketing plans, targeting specific market segments with specialized offers.

Collaborates with market research in developing response models and other database improvements.

May conduct data mining analyses of customer data to develop marketing trends.

**This role in summary**:

You will join the Product Marketing - Dishwashing Category Team and you will be responsible for the delivery of our consumer inspired innovation pipeline through product development, implementation and execution throughout its entire life cycle.

In this role, you will also ensure that the product pipeline supports the company's overall strategy and goals.

**Your responsibilities will include**:

- Owning the overall project delivery, guaranteeing the delivery of on-time, on-cost & on-quality metrics.

This includes leading the development of our product innovation projects & implementation plans working closely with project leaders and a multifunctional team.

- Embedding category, customer and consumer insights into the product development process (front-end through launch).

- Benchmarking competition

- Defining and analyzing metrics that inform the success of the projects and products, including but not limited to: SKU management, phase-in/phase-out, ramp-up of new product launches, SKU optimization, management of base model catalogue, and quality metrics.

- Supporting in-market launch and execution of projects including the development of a winning value proposition, accurate line-up and alignment to market strategy

- Working closely with the brand team to develop impactful customer and consumer-centric marketing & communications support materials

- Ensuring communication of vision and strategy for your area of responsibility above and below within the organization

- Securing team spirit, good team-working environment, conflict negotiation, individual and group communication

- Driving your project peer group and enabling the right level of cooperation among functions

- Providing guidance, coaching and mentorship to Junior Product Manager and Intern

- Attending Educational activities

**Minimum requirements**:

- Degree in economic, engineering or scientific disciplines (possibly followed by a Master or postgraduate course in Marketing)

- Minimum 5 years marketing experience in structured environment with ability to interact in a complex and structured environment

- Passionate about innovations and product development with proven ability to develop and execute marketing plans at strategic and tactical level

- Excellent project management and analytical skills, capable of assimilating complex market data with qualitative and quantitative inputs to arrive at fact-based, informed decisions

- Ability to ensure team spirit, good team-working environment, conflict negotiation, individual and group communication and to drive their group to the right level of cooperation among functions

- Ability to network and form strong business relationships with influential stakeholders

- Strong written, verbal and presentation skills

- Fluent English (must), other languages (nice to have)

- Ability to Provide leadership and mentorship to the entire team

**What we offer**:

- Work in a well structured and consolidated team

- International environment and global career opportunities

- Opportunity to have a great impact on company development

- Great team spirit and atmosphere

- Agile working (for some days of the week)

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers.

Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, re