Product Marketing Manager - Bike
The ideal candidate is talented and passionate about the outdoor world and will drive the marketing strategies for our bike product lines. Activities are: Identify consumer needs and future trendsAlign with Category Manager on long-term strategic visionRealize qualitative and quantitative analysis of product market, competitors, and end usersDefine an inherent product range and business plan to be presented to the Category ManagerDefine product/collection inputsCoordinate with the R&D Department for the correct execution of the range plan according to the specifications and timing requiredManage output and project timing from input to sales samples and production deliveryAssume the role of facilitator and coordinator among cross-functional teams involved in product life cycleMonitor product/collection profitability in comparison to the targets set and manage corrective actions;Monitor product life cycle (PLC);Meet customers and attend events to support product marketing activitiesEnsure the development and maintenance of the technical and promotional product documentationRelate to Marketing dpt to deploy a successful Go To Market planSupport the Technical Area in the activities of products defects cancellation and product industrializationProvide support and training to the sale force;Work with Racing Dept.
to support athletes'specific needs.
The ideal Candidate has a degree in economic or engineering subjects and has the following characteristics: Knowledge of technical sportswear industry and technical materials, soft and hard goodsCapacity to simultaneously handle several projects, managing priorities and deadlinesProblem solving skills and proactive attitudeStrong interpersonal and teamworking skillsDepth knowledge of the Office suite, in particular Power Point and ExcelFluency in EnglishAvailability to travelEnthusiastic about and active in outdoor sports (especially cycling).
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