Product Marketing Manager Vicenza

Product Marketing Manager
Vicenza
Veneto, Vicenza

Activities are:

- Identify consumer needs and future trends

- Align with Category Manager on long-term strategic vision

- Realize qualitative and quantitative analysis of product market, competitors, and end users;

- Define an inherent product range and business plan to be presented to the Category Manager

- Define product/collection inputs;

- Coordinate with the R&D Department for the correct execution of the range plan according to the specifications and timing required;

- Manage output and project timing from input to sales samples and production delivery

- Assume the role of facilitator and coordinator among cross-functional teams involved in product life cycle;

- Monitor product/collection profitability in comparison to the targets set and manage corrective actions;

- Monitor product life cycle (PLC);

- Meet customers and attend events to support product marketing activities;

- Ensure the development and maintenance of the technical and promotional product documentation;

- Relate to Marketing dpt to deploy a successful Go To Market plan

- Support the Technical Area in the activities of products defects cancellation and product industrialization;

- Provide support and training to the sale force;

- Work with Racing dpt to support athletes'specific needs.

- 3/5 years in the role in Sporting Goods industry;

- Knowledge of technical sportswear industry and technical materials, soft and hard goods;

- Capacity to simultaneously handle several projects, managing priorities and deadlines;

- Problem solving skills and proactive attitude;

- Strong interpersonal and teamworking skills;

- Depth knowledge of the Office suite, in particular Power Point and Excel;

- Fluency in English;

- Availability to travel

- Enthusiastic about and active in outdoor sports