Product Marketing Manager Vicenza

Product Marketing Manager
Vicenza
Veneto, Vicenza

The ideal candidate is talented and passionate about the outdoor world and will drive the marketing strategies for our bike product lines.

Activities are: Identify consumer needs and future trends Align with Category Manager on long-term strategic vision Realize qualitative and quantitative analysis of product market, competitors, and end users Define an inherent product range and business plan to be presented to the Category Manager Define product/collection inputs Coordinate with the RD Department for the correct execution of the range plan according to the specifications and timing required Manage output and project timing from input to sales samples and production delivery Assume the role of facilitator and coordinator among cross-functional teams involved in product life cycle Monitor product/collection profitability in comparison to the targets set and manage corrective actions; Monitor product life cycle (PLC); Meet customers and attend events to support product marketing activities Ensure the development and maintenance of the technical and promotional product documentation Relate to Marketing dpt to deploy a successful Go To Market plan Support the Technical Area in the activities of products defects cancellation and product industrialization Provide support and training to the sale force; Work with Racing Dept.

to support athletes'specific needs.

The ideal Candidate has a degree in economic or engineering subjects and has the following characteristics: Knowledge of technical sportswear industry and technical materials, soft and hard goods Capacity to simultaneously handle several projects, managing priorities and deadlines Problem solving skills and proactive attitude Strong interpersonal and teamworking skills Depth knowledge of the Office suite, in particular Power Point and Excel Fluency in English Availability to travel Enthusiastic about and active in outdoor sports (especially cycling).

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