Product Marketing Specialist
Product Marketing Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations.
Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
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**This position reports to**:
Marketing Manager - Product
**Your responsibilities**:
- Understand and study the products to be the referral and trusted point of contact for the local sales organization as skilled product expert.
- Implement local product strategies and launches for our Electrification Products to meet business Team objectives and be in line with global product strategy.
- Deploy Solution new approach in line with Business Unit perspective.
- Implement all marketing activities, and support Sales organization in driving sales of respective products/solutions.
- Listen and understand existing customer and market needs by visiting customers and supporting them to implement ABB s products/solutions.
- Leverage Digital and Modern Marketing opportunities and plans to generate new leads and business opportunities.
- Work closely with Marketing and Communication team for activities related to the market segment, create marketing documentation and support customers for a technical point of view.
**Your background**:
- A bachelor or master degree in Engineering or Economics.
- At least 3/4 years of experience in Product Marketing specialist, Project Manager or similar.
- Fluent English and Italian.
- Good knowledge of Office package (Excel in particular).
- Able to prioritize activities, focus on results and excellent at collaboration.
- Interested in, even enthusiast, about marketing and digital sales channels.
Strong interest for innovative business.
- A team-player.
**More about us**:
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