Product Marketing Specialist (Flexible Location) Sesto San Giovanni

Product Marketing Specialist (Flexible Location)
Sesto San Giovanni
Lombardia, Sesto San Giovanni

Product Marketing Specialist (flexible location)**:

**At ABB, we are dedicated to addressing global challenges.

Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.

That's our story.

Make it your story.

**:

**This position reports to**:

Head of Application Management, MOIM

**Your role and responsibilities**:

s a valuable member of our product marketing department, you'll play a crucial role in planning and executing captivating marketing campaigns and materials.

Your contributions will be felt worldwide as you collaborate closely with communication, sales, and product management teams in a truly global environment.

You will drive and implement product marketing activities for the assigned product(s) in line with the agreed plan, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.

The work model for the role is: hybrid ; #LI-Hybrid The role is contributing to the Motion / IEC LV Motors globally.

You will be mainly accountable for: - Creative and Digital Marketing: Ideating and crafting compelling marketing materials, leading website design and updates, utilizing expertise in content management systems and Adobe tools, as well as collaborating with experienced professionals to foster skills and career growth.

- Strategic Marketing and Implementation: Collaborating with management to define and implement strategic marketing plans, supporting business units, and executing annual marketing plans in collaboration with relevant divisions or product groups.

- Market Analysis and Trend Monitoring: Collecting and analyzing market and competitor data, monitoring market trends, and recommending improvements to marketing strategies to meet changing landscapes.

- Product Marketing and Support: Implementing product marketing strategies, defining and communicating product value propositions, supporting sales teams with relevant materials and guidance, as well as promoting segment, product, and tool knowledge.

**Qualifications for the role**:

- 2 years of experience with product marketing activities

- University degree in Marketing, Digital Marketing, Communications or related field.

- Experience of creating presentations or other marketing materials is a must have.

- Knowledge or experience in website content management systems and Adobe tools (e. g.

InDesign, Photoshop) or Power BI is a definite plus.

- Passion for building strong relationships and working in a collaborative team setting.

- Ability to communicate with a wide range of different stakeholders across all levels.

- Self-driven and proactive working methods with can do attitude.

- Customer-oriented mindset, always striving to deliver the best possible experience to our clients.

- Fluent English language skills.

**More about us**: