Public Relations Manager
He / she is highly motivated, professional presented and investigates the needs of the hotel, working closely together with the other departments, to exceed expectations.
Reports to the General Manager.
Main duties & responsibilities:
PRESS DUTIES
Single press visits and group press trips:
- Constant monitoring of journalists stay from check-in to check-out (meals, activities, special requirements, dietary needs etc)
- Coordinating interviews with GMs, Chefs, Barman etc.
if required
PR reports & press releases
- Research obtained media coverage on SignalAI and data analysis to finalise international PR reports that must be submitted to HQ on a monthly basis
- Write press releases and upload them into MEDIA HUB platform (eng+ita) including briefing notes, on request of the regional office, to generate awareness about the hotels' latest news
- Constant update of the PRESS Global Database and proactively research new key editors / media outlets.
- Handling translation of press releases (eng+ita), when required
Photo/video shootings
- Help the Marketing team with local Coordination of photo/video shootings for media opportunities, including preparation of internal ODS and briefing of internal staff involved.
Monitoring and taking care of the crew's stay to ensure smooth running of productions.
- coordinate other shootings individually
- Managing photoshooting costs with the Marketing team.
EXTERNAL & INTERNAL PR DUTIES
External PR
- Design, plan logistics and promotion of in-house special events (thematic aperitifs, concerts, etc) in support of the Brand's pillars
- Search for sponsorship in support of events and in respect of the Brand directions
- Promote hotel and brand awareness both at national and regional level by maintaining good relationships with local key opinion leaders
Internal PR
- Department's training at the beginning of the season, delivering the brand ambitions accordingly to the PoA and presenting the current year campaign
- Provide writing and editing support to the HR teams with the creation of at least two Staff magazines per season (in charge of PR trainee)
- Organisation of moments of encounter with the staff to celebrate important results achieved by the hotel, such as the mid summer and end of season party
- Daily/weekly meeting and calls with Regional teams (PR and Marketing)
- Creation of leaflets to promote in-house events
Events management
- Under monitor of the Regional DIr PR, Conceivement, definition and realisation of all major events (Film festivals Taormina/Casole, Mitico) and minor (Curiosity circles, Twist and Ice, Franco Pepe collab, IME/LMH) events
- Promoting special happenings taking place at the Hotel and in the area
CONTENT CREATIONS
Brand, experience design and content creation
- Following strategic instruction of the Regional Dir PR, develop and support global stories reflecting Belmond's pillars and Brand identity
- Creation of annual new experiences for press (and private Guests) aimed at discovering the territory, unveiling behind the scenes beauties and generating connections among stakeholders
- Content creation, copywriting and editing of texts related to experiences
Marketing and Social Media
- Support (when needed) content creation for the Hotel Social Media channels.
- Support in the creation of marketing collateral materials (brochures, events invitations, in-house flyers)
OPERATIONAL
Operational
- Support the operational behind Press Trips: preparation of internal ODS, PO, organisation of internal and external activities
- Assistance to various departments in the production of printing materials
- Creating, monitoring and closing POs on Workday tool reporting to finance
- Support for the realisation of CSR initiatives
- Management of special projects given by GMs (ex.
management of invitations to summer party events, management of direct contacts with Guests)
**Requirements**:
We require:
Knowledge of Hotel Management software such as HMS;
Excellence in Pc & Social Media skills;
Fluent in Italian and English and a third language is required;
Professional experience or sound scholar background within the hospitality business;
Strong communication skills;
Willing to grow within the hospitality business.
**Benefits
We offer:
Permanent Labour contract according to C. C. N. L.
Settore Turismo
Economical treatment adequate to the professional experience
Food & lodging for non residents
Learning & development activities
Career opportunities within our Hotels cluster
**Location**:
- Italy, Ravello
Department:
- Sales & Marketing
Employment type:
- Full-time
**Experience**:
- Associate
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