Publisher Acquisition Manager(Adtech)
Job DescriptionMGID was founded in 2008 and is one of the leading companies in native advertising.
We enable our media partners to monetize their audience and help brands promote their services and goods effectively.
MGID offers a range of integrated solutions covering the promotion process every step of the way; we offer services ranging from planning out the marketing strategy to its thoughtful implementation and optimization.
Our clients include major international brands like Renault, Domino's, Airbnb, Pizza Hut, Qatar Airlines, and many others, including media organizations and web agencies.
What will you do:Deal with different types of publishers and their hierarchy of employees to close on the possible partnership. Complete daily tasks assigned, such as calling potential publishers, conducting online and offline meetings, emails, HubSpot updates, informing internally on help required to close deals, and maintaining long-term associations with closed partners. Achieve monthly, quarterly, and annual targets. Perform as per the KPIs assigned periodically. Use our product strengths and specifics to create custom proposals for clients and publishers. Utilize knowledge about strategies for client attraction and retention. Develop and maintain close and effective relationships with both existing and potential new clients, as well as different adTech-related entities. Organize working processes with clients to maximize revenue and minimize losses for the company. Perform lead generation activities and use various lead generation tools like Similar Web, Red Volcano, Alexa, Public www, etc. Business awareness of creating a pipeline of priority websites for different client tiers. Evaluate priority ad placements, rates, and formats of ads considering website layout for all tier types. Create necessary documents, including presentations, financial and business proposals (approved by the team leader), commercial offer letters, and non-exclusive agreements on a revenue share basis. Facilitate idea generation for new ad types and formats/features that can be interesting to the local Internet advertising market and share insights on competitor formats. Represent the company during important industry events, targeting and attending conferences to sign new partners and solidify existing relationships, while supporting other partnership activities as needed. Work closely with the client's team to ensure successful Adcode and tech implementation together with the Account Manager. RequirementsWho you are:
3+ years of experience in publisher acquisition and development. Ability to ideate and innovate Publisher Acquisition strategies and adaptability to market dynamics. Business development experience with a strong network within the native and publisher industry. Knowledge of various monetization opportunities for publishers, revenue models, market understanding, competition mapping, Native Advertising Technology, and its possibilities and limitations. Experience with Native Players is an added benefit. Experience working with publishers, content websites, media groups, app developers, tech companies, and networks from Italy. Strong understanding of revenue generation strategies/action plans from the technology partner/vendor side. Knowledge of dedicated approaches on how to work with clients from appropriate categories and traffic sources. Fluent in Italian and English. Experience with AdTech/MarTech. Prior experience with well-known native platforms, ad-serving platforms, Publisher alliances, and programmatic monetization. Knowledge and experience with analytics platforms and tools.
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