Publisher Development Director Milano

Publisher Development Director
Milano
Lombardia, Milano

ABOUT LIVERAMP**:

LiveRamp is the trusted platform that makes data accessible and meaningful.

Our services power people-based customer experiences that improve the relevance of marketing and allow consumers to better connect with the brands and products they love.

We thrive on solving the toughest technical and customer challenges, and we're always looking for smart, compassionate people to help us blaze a trail.

**ABOUT LIVERAMP'S PUBLISHER TEAM**:

LiveRamp's publisher team is responsible for the growth of our identity graph, the backbone of all of our client facing products, and for driving the success of one of our most important strategic initiatives, Authenticated Traffic Solution (ATS).

**ABOUT THIS JOB**:

In this role, you will drive the success of publisher adoption of the Authenticated Traffic Solution.

You'll be responsible for educating publishers on our offering, working through contractual details, and ensuring a successful implementation.

You'll work closely with multiple LiveRamp stakeholders to ensure we're able to rapidly onboard publishers to use this service.

You'll develop strong relationships with the publishers and be seen as their advisor for identity.

You'll develop a deep understanding of our product and be able to quickly understand a partner's role in the ecosystem and how we can together build a sustainable advertising business.

**WHAT YOU'LL DO**:

- **Pitching to Publishers** - you'll be able to quickly and articulately pitch the value of people-based identity to a publisher and why they should implement our Authenticated Traffic Solution.

You'll be able to handle objections, qualify if a publisher is a good fit, and get the publisher comfortable with adoption.

- **Day-to-day workstream tracking** - you'll be working with many publishers, all on different timelines.

It's critical that you're able to project manage the different efforts and make sure that we're meeting goals around contract signing and implementation.

You'll be the project manager across legal, privacy, product, and implementation and you'll be responsible for making sure the publisher's needs are met.

- **LiveRamp for Publishers** - In addition to pitching the Authenticated Traffic Solution, you'll identify which publishers will be a good fit for our wider suite of publisher-facing products including Open IdentityLink, wherein publishers can contribute match data in order to gain access to our graph.

You'll also develop a strong understanding of LiveRamp Privacy Manager, our CMP solution, and how that can benefit publishers.

- **Publisher Relationship Management** - Once a publisher has adopted, that's just the beginning.

You'll nurture a long term, strategic relationship with the publisher and become their go to person on identity.

**QUALIFICATIONS & EXPERIENCE**:

- Extensive experience working in a publisher-facing role

- Good existing Italian publisher network

- AdTech background is a big plus - particularly an understanding of header bidding

- Remarkably strategic, driven, and very entrepreneurial.

This is a major, fast paced initiative for LiveRamp and you'll be crucial to its success.

- Super independent and self-sufficient.

You need little management, only coaching and mentorship.

- Excellent project management and communication skills.

- Based in London, Paris, Amsterdam or Italy