Purina Petcare - Ecommerce And Direct To Consumer Bardi

Purina Petcare - Ecommerce And Direct To Consumer
Bardi
Emilia Romagna, Bardi

Position Snapshot

? Purina in Italy, Milan HQ (Assago)

? Nestlé welcomes people with disabilities

? Permanent contract

? 4+ years experience in eCommerce is required and prior experience in Direct-to-Consumer would be highly appreciated

? Fluent in Italian and English.

**Position Summary

The development of the eCommerce Channel is a key growth driver for Purina.

We are looking for a qualified Direct To Consumer Manager to join our eCommerce team.

**A Day in the Life of the eCommerce and DTC Manager**:

- Plan, develop and guide the implementation of our Direct To Consumer Strategy in line with business objectives, ensuring a significant YoY growth;

- Define investments across all areas of digital marketing, monitor and analyze the effectiveness of advertising campaigns and optimize them to drive sales;

- Drive and coordinate internal and external resources to meet objectives & deadlines, among the most important:

a) Manage the fulfillment and IT partner, negotiate its partnership terms, design and execute the development pipeline and monitor their processes;

b) Work closely with our digital and marketing teams to improve the customer journey, develop loyalty campaigns and effectively gather and use CRM data;

c) Liaise with IT, Sales, Customer Service and legal teams

- Analyze customer data to identify sales trends, shape the business demand, optimize the store and spread insights within the organization;

- Optimize the customer journey based on analytical data and ensure conversion improvements on site;

- Implement customer loyalty strategies and loyalty programs;

- Manage the DTC P&L in coordination with the Finance & Controlling team;

- Proactively engage with the international Direct To Consumer community to create synergies, share best-practices, and drive the solution design guaranteeing coherence and full alignment with the overall IT architectural ecosystem and the international Direct To Consumer Strategy.

- Collect customer feedback to improve products and services.

**What will make you successful?

We're looking for someone that has analytical and strategic skills, enjoys multitasking and focused on results.

Someone entrepreneurial and passionate about eCommerce and its ecosystem

- Bachelor's degree preferably in business, marketing, or other related fields.

A master's degree is a plus

- 4+ years of experience in e-commerce, especially in the management and implementation of website projects

- Excellent communication and relationship management abilities

- Familiar with web analytics tool, online advertising and CRM management

- Knowledge of administrative/accounting processes;

- Fluent in English.