Radiology Brand Manager (M/F) Milano

Radiology Brand Manager (M/F)
Milano
Lombardia, Milano

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where , Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Radiology Brand Manager (m/f)

The pharmaceutical division of Bayer S. p. A. , for the Radiology team, is looking for a smart and bright candidate as Brand Manager. You will develop and implement brand strategies, marketing initiatives, and promotional activities to effectively position and promote diagnostic imaging products/contrast media and injectors.

MAIN TASKS AND RESPONSABILITIES

Cooperate with Marketing Lead and the rest of the team to set the strategic plan for the product/products to deliver the outcomes and outputs for the portfolio within a given time frame (90 day-cycle or Quarter)

Prepare the activation plan, working together with marketing and customer team, Monitor P&I cost and allocate resources with precise KPIs

Identify insights based on internal data, market research, customer interaction and competitor activities

Innovate on expanding our offering based on market and customer needs

Analyze sales trend and prepare forecasts

Develop network with customers visiting them

Interact constantly with customer squads

Collaborate with Medical Affairs in defining educational plan

Develop marketing assets for the scientific communication and manages the LMR approval on local

Share experiences with EMEA 3 brand managers and create effective synergies

Engage with Thought Leaders and External Partners for supporting educational/scientific events

Interact with regional/global marketing team

Support the Team in workshops and cross functional meeting

WHO YOU ARE

Degree in Science/Economics/Marketing/Engineering

5 years of previous experience in marketing role/project management

Previous experience in radiology business or knowledge of diagnostic imaging is preferred

Leadership and management skills, high sense of responsibility and excellent planning and organization skills

Strategic and innovative mindset, market and business acumen, strong interpersonal and communication skills

Proven experience in the implementation of marketing and digital skills

Experience with the development of an Integrated Brand Planning process and Business projects

PR skills and ability to network at any level

Willingness to travel both in Italy and Europe

Fluent knowledge of English is mandatory (both spoken and written) and Italian mother tongue

Type of contract: Permanent

Location: Milan

Application Period:

27. 11. 2024 - 10. 12. 2024

Reference Code:

834186

Division:

Pharmaceuticals

Location:

Italy : Lombardia : Milan

Functional Area:

Marketing

Position Grade:

A1 - VS 1. 2

Employment Type:

Regular 

Work Time:

Full Time

Contact Us

Address

E-Mail

Viale Certosa 130, 20156 Milano