Regional Key Account Manager
Building sustainable contacts with the customers, strong analytical skills, pro-active thinking and acting, in combination with a hands on mentality and a team player profile are critical to the success of this position.
Developing and implementing an account plan in line with the Lotus bakeries strategy and the development of a strong commercial relationship.
Translating the brand strategy at the customer level by means of the growth pillars range, shelf, promotions, displays, . . .
Translating the national marketing initiatives that contribute to the growth of the Lotus bakeries volumes.
To achieve an optimal return on the available budget and resources.
Monitoring and management of all administrative, logístical or financial problems encountered by customers in close consultation with the sales assistant.
Developing and implementing a profitable price, packaging and promotional strategy.
Taking care of the relationship and contract management to achieve the commercial objectives and make responsible choices regarding the use of budget and resources.
Working closely with Category Management to jointly develop and implement key leverages that enable you to grow the business.
Collaborating with field sales, focusing on an effective market approach by translating the range and promotional initiatives in clear KPI's
Building and maintaining an effective network within the FMCG market.
Analyzing and translating all relevant market data
Efficient communication of relevant commercial information to other internal or external stakeholders
You hold a Bachelor degree economics
You have a first sales experience in FMCG
Knowledge about Italian trade structure inside Italian Retail
Understanding of Sales Process dynamics (interrelations headoffice vs regions vs agencies level)
Basic knowledge on IRI/Nielsen data.
Affinity with numbers
You are a teamplayer, value o pen dialogue
You have a passion for Sales and Brands
You drive results, love the "scoring the deal" process and have strong negotiating skills
Good interpersonal skills
Social and ambitious person, who appreciates own responsibility and takes initiative
Positive attitude in life
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