Regional Marketing Manager Segrate

Regional Marketing Manager
Segrate
Lombardia, Segrate

Visión General: Responsible for Clinical Diagnostics and/or Life Science products Responsible for developing the go-to-market strategy across a region / product group Recognised as the main marketing touch point for the region / product group **Responsabilidades**:

Gain understanding of local markets:

- Conduct In-depth regional market assessments and gather regional market dynamics and trends in key segments and countries to understand the changing market dynamics and trend, and steer local implementation.

- Work with industry associations and regional KOL/peers to stay abreast of changes in the market environment, regulatory environment, and competitive strategies.

- Build customer insight knowledge by collecting and reviewing customer feedback for Bio-Rad products and services.

Develop and execute a regional marketing plan that supports business strategy and goals for the region:

- Participate in the EMEA strategic and tactical planning processes and represent the needs of your region

- Collaborate with regional sales teams to identify challenges and drivers in each target market/segment to exploit opportunities and identify gaps.

- Participate in product launch projects from early stages and plan go-to-market strategies to business partners

- Adapt the EMEA marketing plan to regional tactics to fit with the indirect business model via Business partners

Be responsible for the tactical implementation of the strategy in the region:

- Lead the execution of the marketing plan initiatives in the region

- Implement regional activities/campaign to drive web revenue & Marketing Qualified Leads (including digital campaigns, events, marketing collateral, sales tools) in collaboration with Product Marketing and Demand Generation teams

- Track and monitor Marketing Qualified Lead generation and associated revenue with the Bio-Rad partners

- Monitor campaign KPIs and initiate countermeasures to achieve goals

Track results capture ROI and provide frequent communication and status to the marketing and sales teams.

Be the advisor around trends and issues as well as gaps and opportunities in the market across the region.

**Requisitos**:

Master's degree or equivalent in Biological Science or educated in business/marketing discipline (or relevant professional experience in marketing)

At least 5-10 years of proven experience leading commercial roles (sales/marketing) within life sciences/Biotech

Proven ability to effectively communicate & collaborate with all key stakeholder

English & Italian is a must, having additional relevant languages to the regional responsibility will be an advantage (Spanish)

Ability to plan, organize, monitor and execute projects

High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics

and outcomes

Intimate knowledge of Life Science, Biotechnology and/or Molecular diagnostics at a regional level

Ability to summarize market situations and make business decisions

Track record of growth/delivering results

Entrepreneurial skills

- self-driven and motivated

Excellent written and verbal communication skills

Strong ability to engage and influence others

Ability to simplify

Positive mindset and collaborative attitude to bring down barriers for goals