Regional Marketing Manager, Italy Milano

Regional Marketing Manager, Italy
Milano
Lombardia, Milano

Regional Marketing Manager, IT

**Job Title**: Regional Marketing Manager, IT

**Reports To**: Senior Marketing Manager, EMEA

**Location**: Milan

**Department**: Corporate Marketing

Are you a highly motivated marketing professional who can thrive in a fast-paced, ever-changing environment?

The NETGEAR Corporate Marketing team is seeking a results-oriented Regional Marketing Manager who is experienced in both B2B and B2C marketing strategies.

If you share a passion for understanding the customer journey from pre

- to post-purchase, have extensive experience crafting integrated marketing plans that drive business results, we would like to meet with you.

Italy

- Deliver targeted digital and traditional marketing campaigns for premium products/brands to drive new customer acquisition.

- Lead digital strategy with external agency to drive increased conversion and sale on NETGEAR DTC ecommerce website of premium product lines.

- Regional execution and day-to-day management of corporate initiatives and centralized campaigns for all product categories (consumer & commercial products) and all channels (social, online, paid media, web, PR etc.

)

- Build quarterly marketing plans, supporting corporate initiatives, product launches & regional activities.

- Develop and execute regional product launch plans for key product launches in conjunction and alignment with corporate & regional sales teams.

- Manage trade shows, events, media tours, media engagement, product review programs, blogger outreach, reporting, insights, recommendation.

- Attend meetings to understand products and roadmaps and present on marketing activities.

- Develop and maintain communication and relationships with all corporate marketing and product marketing and sales teams

- Manage both assigned corporate and regional marketing budgets

- Develop & drive PR strategy and activities as well as manage regional marketing vendors and relationships

- Support regional retail sales team with in-store POS and product placements.

**Desired Skills and Experience**:

- 5+ years of experience developing and managing integrated marketing plans, in the consumer electronics or networking technology industries

- Background in ecommerce platform management and marketing strategies.

- Experience in both B2B and B2C marketing strategies

- Ability to understand and translate product plans, technology roadmaps, business requirements, and value propositions into effective outbound marketing plans for both internal and external teams

- Demonstrated proficiency with multiple marketing tactics and channels of inbound and outbound

- Experience using Google Analytics

- Data-driven approach to building, testing and optimizing outbound marketing plans

- Demonstrated success working with sales, channel marketing teams and partners to support new product introductions

- Excellent verbal and written communication skills with strong analytical, critical thinking and problem-solving skills

- Detailed-oriented with strong organizational and project management skills, able to work well under deadlines and perform multiple tasks effectively and concurrently

- Excellent attention to detail with strong strategic, analytic, and creative judgment skills