Retail Activation Manager Milano

Retail Activation Manager
Milano
Lombardia, Milano

Dyson is a global technology company founded in 1993 in Malmesbury, United Kingdom (UK).

Over 14, 000 people, including James Dyson himself, spend their days strategizing, inventing technology, and telling the Dyson story to the world.

It's all about better ideas and better technologies to solve everyday problems.

We are accelerating our Central and Eastern European business.

In support of this our marketing team is expanding to ensure we have the capabilities and scale to deliver ambitious awareness plans and owner experience across our market portfolio.

Retail Activation Manager - based in Milan

- As a member of the Retail Activation team, you will support in the implementation of direct and retail activity with the aim of ensuring best in class experience while respecting Dyson principles and guidelines.

- You will manage a budget and coordinate the implementation of NPD retail launches and product campaigns in physical retail locations.

- You will be responsible for measuring all activities to make sure you generate a positive return on the investments.

- You will also be asked to lead on special projects, such as consumer facing events and to be a role model for your colleagues providing support and guidance when needed.

**About the Role**:

- In line with Marketing strategy, develop the in-store customer experience across the retail landscape.

- Plan the implementation of retail marketing campaigns Direct retail locations.

- Support the Direct Retail team and operations,

- Implement consumer events alongside Category Managers & PR team.

- Monitor the market and identify competitor's threats in retail space.

- Coordinate the implementation of activity plans for direct retail business

- Work with Direct Store Regional Managers and Dyson owned store Managers to create and manage an activity plan that reflects the general strategy and fits with the stores needs.

- Work with Direct Store team to execute activity plans that reflects the general strategy and fits with the retail partner store needs.

- Coordinate NPD launches in store for both direct and indirect channels.

- Evaluate market evolution and inform key stakeholders

- Keep competitors monitored and spot any potential threat to our business.

- Inform stakeholders and provide valid information on new market trends.

- Support Direct Store team on distribution footprint and cascade Dyson Retail principles

- Engage and pro-actively support with other duties as required whilst adopting Dyson behaviours and maintaining the Dyson Retail Sales Identity.

**About You**:

- Minimum 2 years' proven experience in Trade marketing, Marketing or Events management

- Good planning and project management skills and good analytical skills

- Experience of managing external agencies and suppliers

- Pro-active and solution oriented

- Good time management, ability to deliver under pressure and to tight deadlines

- Assertive, self-motivated, independent, dynamic and results-driven

- Good team player

- High level of attention to detail

- Ability to build and manage stakeholder relationships internationally and at all levels

- Good organizational skills

- Fluent in English

Working with Dyson:

Our culture is unique.

We constantly strive to find a better way to solve everyday problems.

If you want to be part of a challenging yet rewarding environment and are excited by change - it could be for you.

On our careers page you can learn more about our values "Different, Authentic, Pioneering", which remind us of our mission every day and help us achieve our goals.

**Interview guidance**: