Retail Marketing Manager - Italy Milano

Retail Marketing Manager - Italy
Milano
Lombardia, Milano

Job Description**:

Lead in the processing of retail (offline and online) marketing planning, execution and on-line activation for the licences portfolio and key Ips in the Italian market.

Development of the licensing business in Direct To Retail clients.

**Responsabilities**:

- Develop retail plan that is consistent across all consumer touch points.

- Work with local Category Manager on campaign needs and objectives and ensuring consistency and excellence in execution.

- Deployment of Signature Campaigns across key retail partners & licenses ensuring strong retail support and commercialization.

- Build partnerships with agencies & partners in campaign development and follow up.

- Budget reporting.

- Create reports, track and analyze performance of retail marketing activities.

- Develop the Direct to Retail business.

- 3-5 years of experience in similar positions.

- Have an overall understanding of the working of different retail channels in Italy - dept.

stores, hyper markets, global fast fashion/ lifestyle retail, and e-commerce channels.

- Strategic mindset to identify, develop & create new business opportunities.

- Experience in the retail / licensing industry preferred, with strong interpersonal and people management skills.

- Ability to work collaboratively and cross-functionally.

- Strong presentation skills to present ideas and concepts.

- Languages: English(C1).

Spanish is a plus.

- Digital skills to implement online campaigns.

- Online retail and fashion ecosystem awareness: main players, apps and websites.

- Knowledge of the main ecommerce managers in terms of operation, features and strengths and in online advertising and social selling (SEM, Social media ads, Amazon Ads, . . . )