Retail Media Activation Manager - Amazon Eu Vimercate

Retail Media Activation Manager - Amazon Eu
Vimercate
Lombardia, Vimercate

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of 53, 000+ professionals in 60 countries who are making their mark on some of the world's most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more.

**Job overview

As the **Amazon EU Retail Media Activation Jr Manager** at Stanley Black&Decker, you'll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to our Retail Media & Content Manager. You'll be responsible for executing advertising campaigns to drive sales and increase brand visibility on Amazon's retail platform. You will work closely with internal teams and external partners to optimize advertising spend, manage budgets, oversee campaign planning and execution, analyze campaign performance and success, and identify opportunities for growth. This role requires a deep understanding of Amazon's advertising ecosystem, strong analytical skills, and the ability to thrive in a fast-paced environment.

**What You'll Do

You'll support the conversion effort by:

- Implementing comprehensive advertising strategies to promote our products and brands on Amazon's retail platform.

- Collaborating with the etrade Marketing Managers to ensure that the EU media strategy is implemented correctly and effectively in local markets. Ensuring our products and offers are effectively brought to life.

- Supporting each local markets with the media activation. Identifying and leveraging cross-zone synergies.

- Evaluating and provide operational recommendations aligned with the local market's needs.

- Monitoring campaign performance metrics, such as click-through rates, conversion rates, and advertising spend, to identify areas for improvement.

- Conducting thorough keyword research and audience analysis to optimize campaign targeting and drive maximum ROI.

- Providing regular reports and insights to stakeholders, highlighting key trends, successes, and opportunities for optimization.

- Defining and driving adherence to end-to-end campaign success measurement framework. Collaborate with cross-functional teams to align advertising efforts with overall business objectives.

**You're The Right Fit If**:

- Hold a university degree (Bachelor or Master's) in marketing, advertising, business, or related field.

- Experience in Digital Marketing, Analytics, Campaign Management with a focus on digital innovation.

- Understanding of the media marketplace dynamics, especially within Amazon, and a background in Search, Display, Programmatic and Social advertising.

- Proficiency in advertising analytics tools (e. g. : Amazon Advertising Console, Excel) and experience with data visualization tools (e. g. : Power BI) preferred.

- Proven experience managing advertising campaigns on Amazon's retail platform, with a strong understanding of Amazon Advertising products (e. g. , Sponsored Products, Sponsored Brands, Amazon DSP).

- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

- Excel in collaborative and cross-functional work within a global organization.

- Fluent in business English.

**Who You Are

You always strive to do a good job. . . but wouldn't it be great if you could do your job and make a world of good? You care about quality at every level. You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation; in fact, you embrace it. Additionally, you possess:

- A doer mentality couple with the drive to get things done under time pressure.

- Team spirit & strong interpersonal skills.

- Analytical & perfectionist tendencies.

- A robust sense of ownership and the ability to manage multiple projects simultaneously while keeping focus on the key priorities. A taste for challenge.

**What You'll Receive

You'll receive a competitive salary and a comprehensive benefits plan (which can vary depending on EU location), including:

- Medical, dental, life, vision, wellness program.

- Disability coverage.

- Paid time off.

- Discounts on Stanley Black & Decker tools and other partner programs.

**Ho**w** You'll Feel

We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:

- ** Grow**: Be part of our global company with 20+ brands, allowing you to grow and develop your skills along multiple career paths.

- ** Learn**: Access a wealth of learning resources, including our Lean Academy, Coursera and online university.

- ** Belong**:Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.

- ** Give Back**: Help us continue to make positive changes locally and globally through volunteerism, giving ba