Retail Product Manager - Chinese Speaking
Job Posting TitleRetail Product Manager - Chinese SpeakingThe challengeFor 40 years, Haier has focused its energy and expertise on one goal; producing the best home appliances to ensure the highest consumer satisfaction. We believe that we can only contribute to a simplified everyday life by working alongside our consumers and through gaining a true understanding of their needs.
As we continually strive to improve and expand our product range based on our insights, we're looking for a new Retail Product Manager to help continue the success of our Small Domestic Appliance business across Italy. If you'd love to take responsibility for driving our business growth, we'd love to hear from you. The position is offered on a Hybrid working basis with travel to our Milan offices as required. What you will doAs Retail Product Manager for our Small Domestic Appliance business, you'll be responsible for supporting the SDA market team to successfully implement and deliver the SDA strategy.
You'll work in the SDA country team.
Responsibilities will include the reporting of market, competitor and product insights, retail status and sell out. Key Responsibilities:Retail Management, Strategy Planning:Support the local ME leader and Business Manager to achieve the sales target, checking that promotional activities (online and offline) are in line with the planned strategyAnalyze market data (GFK, sell out data, sell in data, market trends), and suggest the right mix to increase profitability and at the same time competitiveness against other brandsCollaborate with the local team to build the right line up and promotional plan per customer to achieve sell out and market share targetCheck with the marketing division on the alignment of the investments with the budget that lead to positive ROIContinuous monitoring of products, pricing, promotional activity, and performanceSupport the local Team (KAM and sell out team) to check if the specs of our products are winning vs competitors and collect feedback about local competition - their retail approach and what we need to be betterSupport the training activities for retail and storesSupport the SDA local team with forecast collection of sell out and sell in data in order to check alignment with supply and budgetStakeholder Management:Enhance the connection with SDA EU Product Team and HQD to ensure effective order delivery and quick response times to product requirements from the local marketsContinuous alignment with HQE regarding product planning and the implementation of the commercial policyFeed market data and insights into NPI activitiesSupport the local SDA Business Director to deliver the commercial strategy, business plan and budgetWork with local cross-functional teams; Commercial, Trade Marketing, Product Management, Supply Chain and Logistics and FinanceSupport Retail customers ensuring clear communications and alignmentWhat you need to succeedFluency in Mandarin, Italian and English; both written and verbalOperational and commercial experience gained within the retail environment; sales knowledge with a strong understanding of product lifecycle and point of saleProven experience of working within a fast-moving environment; preferably Small Domestic Appliances, Consumer Electronics, Consumer Goods, FMCG or RetailDemonstrable experience of translating commercial strategy into retail executionStrong cross-functional exposure including Finance, Logistics, Warehousing and DistributionExcellent stakeholder management, influencing and negotiating experience using data and insights to inform decision making across multiple groupsHighly analytical with strong forecasting and reporting skillsExcellent communication skills, both written and verbal, and the confidence to present information to an array of audiencesResults focused with a target motivated mind setProficient with Microsoft Office (Excel including V Lookups and Pivot Tables, PowerPoint, Word, Outlook, Teams)Full, valid driving license and the willingness to travel (including some overnight stays)#LI-JJ1#LI-HybridHaier Europe is an Equal Opportunity Employer.
Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
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