Rmg Coordinator On Trade Sesto San Giovanni

Rmg Coordinator On Trade
Sesto San Giovanni
Lombardia, Sesto San Giovanni

HEINEKEN is present in Italy since 1974, when the Dutch group acquired Birra Dreher and the Massafra brewery.

In 1986 it started to expand thanks to the acquisition of Birra Ichnusa Spa, a brewery in Assemini in the province of Cagliari.

In 1989 HEINEKEN acquired Partesa, PARTESA is a company specialized in sales, distribution, consultancy and training services for the Ho. Re. Ca.

Active for 32 years, today it operates in 13 regions with 42 warehouses, employs about 1, 000 people and has over 43, 000 customers, to whom it offers a wide portfolio of quality products (over 9, 000 references in the beer, wine, spirits, soft drinks and food), as well as logístical efficiency, personalized services, training, targeted consultancy and innovative digital tools to support out-of-home professionals to strengthen and develop their business.

In 1995 the Comun Nuovo (BG) brewery was acquired, today the largest in Italy with 2. 7 million hectoliters of beer produced every year.

With the acquisition of Birra Moretti in 1996, HEINEKEN Italia reaches its current size.

First brewer in Italy with 33. 3% market share (source: Annual Report 2020 AssoBirra), HEINEKEN Italia employs over 2, 000 employees and produces over 6 million hectoliters of beer every year in the 4 breweries present on the national territory: Comun Nuovo (BG), Pollein (AO), Massafra (TA) and Assemini (CA)

**The Role and Team

As RMG Coordinator On Trade, reporting directly to the RMG Manager, you will be in charge of the identification of strategies in order to create long-term value for the company, ensuring growth for On Trade channel with constant connection between the finance and commercial areas

**Key Responsibilities

- Identifies and suggests commercial strategies related to prices to create long-term value for the company and above all ensure the growth of margins for On Trade.

Defines the price list and increases for each product (taking into account specific sell-in and sell-out analyses) in line with the objectives defined on the annual budget plan, detailed market analysis, price elasticity and the specific commercial margin.

- Ensures effective development of annual commercial policy in order to maximize volumes and revenues using specific and precise analyzes carried out both on current and past market trends and also on specific internal financial indicators.

- Ensures the connection with Trade Marketing and Sales in order to ensure long term growth for On Trade.

Supports the definition of the commercial strategy - Price, Promotion and Pack -, through deep analysis and insights with focus on market trends, competitors, consumers behavior, channels and customers.

- Defines the best promotional policies, identifying the Contract & Promo Strategy, for all products, in order to ensure and obtain the increase in the company's gross profit.

Evaluates the promo efficiency in order to implement an optimization plan aimed at reaching the goals set.

- Ensures identification of gaps and new market opportunities in order to recommend new products to maximize company revenues, analyzing market trends, consumer needs, working closely with the sales team.

- Ensures close collaboration between finance and commercial teams for On Trade, paying particular attention to prices and revenues generated both by the launch of new products and by new market opportunities.

- Guarantees the linearity of prices for On Trade, in order to avoid losses on sales volumes.

Monitor target price and gap, in order to identify, with the sales team, corrective actions based on consumer needs and EverGreen strategy.

Ensures that, considering any critical issues, all price levels are aligned.

- Ensures a constant and effective connection between different stakeholders, proposing initiatives that also have an impact on the cross function level, taking into account the present limits and the guidelines to be followed.

Influence and make important decisions in communication with other stakeholders.

- Provides clear recommendations in terms of level of quality of contractual and promotional spending to our Partesa partners.

Works with Partesa Finance team to ensure maximization of value for Heineken and Partesa.

**Who you are

- Experience required in Revenue Management, Commercial Controller, On Trade channels in highly recommended

- Good balance between financial and business knowledge is a must.

- In depth knowledge of FMCG area is a plus.

- High level of stakeholders management and influencing at multiple organizational levels

- Striving for High Business Performance with a solution oriented approach

- Excellent communication and collaborative skills in cross-functional teams, ability to work autonomously in high ambiguity situations