Sales & Trade Marketing Graduate Path Lazio

Sales & Trade Marketing Graduate Path
Roma
Lazio, Lazio

Job Location: Roma, Alba**:

**Company description**:

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38, 767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

**Diversity Statement**:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

**About the Role**:

If you are crazy about our Brands and products and if you are looking for a career in the commercial areas of a Business Unit, this project can be interesting for you!

The program offers the opportunity to explore the commercial areas of Ferrero through a structured **three-year job rotation path involving Sales and Trade Marketing functions**.

You will deep dive first in the Sales world, gaining direct experience in overseeing and executing commercial strategies within the point of sales of our major clients as Field Key Account.

In the following years you will challenge yourself within the Trade Marketing department, leveraging on your knowledge to merge Marketing and Sales strategies in order to enable the best experience for our shoppers.

**Main Responsibilities**:

**Sales experience

You will engage with industry professionals, managers and entrepreneurs, gaining insights into their perspectives and needs and into market dynamics.

You will be responsible for the performance of your area, by visiting our point of sales you will ensure that our products are available and correctly positioned, that prices and promotional materials are visible and that merchandising activities are carried out.

You will explore and provide insights into business growth opportunities, optimizing our positioning and guiding innovative commercial approaches.

You will also be involved in cross functional activities with the Trade Marketing department.

**Trade & Shopper Marketing experience

The Trade&Shopper Marketing function consists of several teams, you will have the chance to explore the management of either:

- _category activation plans_: by creating and carrying out sell-in and sell-out strategies

- _shopper marketing_: developing knowledge on shoppers' drivers and purchasing barriers, by analyzing shopper insights to create category business opportunities and to define guidelines

- _customer marketing_: by analysing the category potential for customers and Ferrero and proposing the customer-related development strategy

- _revenue & pricing_: by defining pricing strategies for our clients, ensuring customers and Ferrero's revenue

**Who we are looking for**:

You will bring your **Master's Degree background in Economics** and **up to 1 year experience in Marketing or Trade & Shopper Marketing**.

Your **fluency in both English and Italian **are key elements to be successful in this role and **driving license** is required as you will be visiting our point of sales in the assigned area.

**How to be successful in the role and at Ferrero**:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

**Requisition ID

63519

**Job function

Forza Vendite

**Country

Italy

**City

Roma, Alba

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