Salesforce Marketing Cloud Manager - Management Bardi

Salesforce Marketing Cloud Manager - Management
Bardi
Emilia Romagna, Bardi

Salesforce Marketing Cloud Manager

Management ConsultingAll Credera Offices

Description

Credera is a global boutique consulting firm serving clients ranging from Fortune 500 to emerging industry leaders.

Our MarTech team has enjoyed significant growth and is expanding to meet our client needs.

**Credera's MarTech team focuses on key service areas**: Marketing Orchestration, Customer Journey, Intelligent Content, AdTech, Measurement & Analytics, Single Customer View, and SEO.

Credera's MarTech capabilities provide deep domain expertise in both technical skills and strategic advisory, providing critical value to our clients.

**WHO YOU ARE**:

Minimum of two 2 years experience working with Salesforce Marketing Cloud and Journey Builder required

Experience with Salesforce Sales Cloud preferred

You have the curiosity and drive to figure out challenging problems

You have a passion for guiding teams and providing both formal and informal mentorship

You have the ability to facilitate meetings with various levels of client stakeholders from analyst to C-suite

You are conversationally across multiple areas across the MarTech landscape with specific experience in one to many capability areas

Your knowledge goes beyond the definition of concepts but to the meaning and impact

You have a high level of comfort in context switching during your day

You enjoy playing a key role in cross-functional teams producing high-quality outcomes

You are a master communicator with the ability to translate challenging concepts into easy-to-understand terms

You enjoy serving in a client-facing role and building external relationships through networking and personal branding

You are passionate and love to discover new things with the ability to learn quickly in an evolving market

You are driven to provide exceptional value to your clients and partners through a high level of personal accountability

You have a minimum of 6 years of consulting experience or an industry equivalent

You have a minimum of 4 years of project management and / or technical leadership experience

**AREA SPECIFIC CRITERIA**:

Marketing Automation

Experience with marketing automation systems with an emphasis on enterprise solutions that orchestrate customer journeys across media channels

Familiarity with audience creation, journey configuration, data feed integrations, and A/B testing best practices with leading marketing cloud platforms like Salesforce and Adobe

Customer Journey

Experience designing customer journeys and delivering exceptional digital customer experiences

Familiarity with journey mapping and evaluating digital frameworks

Intelligent Content

Experience with content management systems with an emphasis on enterprise solutions that incorporate content strategy and experience design frameworks

Familiarity with enterprise solutions that incorporate automation, personalization, and dynamic content strategies to deliver omnichannel experiences

AdTech

Experience with advertising targeting technologies like DSP's, SSP's, Ad Networks, DMP's.

CDP's etc.

Experience with digital advertising content techniques like dynamic content optimization, real time bidding, etc.

Measurement & Analytics

Experience with web analytics tools such as Google Analytics and Adobe Analytics

Single Customer View

Familiarity with ingesting and unifying a variety of first and third party data sources as well as identity resolution techniques and platforms

Experience using off-the-shelf capabilities of customer data platforms to segment and active consumer experiences and next best actions

SEO

Experience with channel ownership and cross channel management (paid and organic) with an emphasis on design

Familiarity with data analytics, channel marketing, content strategy, design focus, and/or technical program management

**WHO WE ARE**:

Credera is a full-service management consulting, user experience, and technology solutions firm, with clients ranging from Fortune 500 companies to emerging industry leaders

**Credera has received a number of national awards, including**:

Fortune's Best Workplaces in Consulting & Professional Services

Fortune's Best Workplaces in Texas

Top Workplaces USA

The Denver Post's Top Workplaces

The Dallas Morning News' Top 100 Places to Work

The Houston Business Journal Best Place to Work List

Fortune's Best Workplaces for Millennials

**HOW WE WORK**:

Our foundational competitive advantage is simply doing what we say we will do with excellence.

To deliver on that advantage, the Management Consulting practice employs deep expertise in Strategy & Operations, Digital (e. g. , Marketing Technology, Customer Experience, eCommerce, etc.

), and Organizational Change Management to execute high-quality, high-impact business and technology initiatives for our clients.

Most teams are a mix of strategy, design and technology consultants working closely with clients to solve business critical challenges.

Our Management Consultants complement Cred