Santa Teresa Brand Ambassador Italy Milano

Santa Teresa Brand Ambassador Italy
Milano
Lombardia, Milano

As the Santa Teresa Ambassador for Italy, you will build awareness and relevance of the Santa Teresa brand in your market.

You will become the face and voice for Santa Teresa to the community and you will deliver the brand programming agreed in the Integrated Annual Plan (IAP).

You will embody and represent the brand's image and values externally and internally.

Supporting the Commercial teams in selling in our brands to customers will be part of the role as well as collaborating closely with the Incubation Marketing Manager and the Advocacy Team in building industry leading programming that connects with key audiences in relevant sales channels.

Your deep knowledge about the spirits category and the brand, along with your ability to inspire and excite consumers, partners and primos about our brands, and digital skillset, is the key to success in this role.

**Responsibilities**:

- You will be the visible face for Santa Teresa 1796 in Milan (and Rome) and increase desire and recommendation by adapting & implementing future proof programs and assets.

- You will develop relationships with key stakeholders & partners in the On Trade (i. e. , bartenders, bar owners and restaurants), as well as in premium retail stores (enotecas) and build brand love within these channels.

- Bring the Santa Teresa world to life through our Education Platforms, Trade Engagement Platforms and local platforms to give back to your community with Santa Teresa, with clear KPIs, with consumers, customers and primos.

- Seek out opportunities to educate and sample Santa Teresa 1796 with consumers through lifestyle brand collaborations.

- Engage with our target audience (trade & consumers) through digital channels, using social as a platform to inspire, share and build Santa Teresa to drive recommendation.

- Become well-known among lifestyle and trade press by working with our PR team to be the media face of our brand in market, build relationships and host press events.

- As an expert in the brand and spirits category, you will support the local commercial and brand teams in defining how we show up in the relevant outlets and channels with focus on increasing availability, visibility, and quality.

- This role is varied and will require interacting with Sales teams and key channel stakeholder in Milan and Rome.

As a result, you will be mainly based in Milan but at times we may need you to travel to stay connected.

- **SoW split

- 70% Activations on Restaurants and Enotheques in Milano, executing Brand Programs

- 20% Digital contents

10% coaches City Trade Ambassadors on Santa Teresa

Skills and Experience

- Work experience in premium on trade, luxury hotels and/or premium off trade

- Wide network of strong industry relationships

- Strong communication and influencing skills

- Strong understanding of social media and how to use it effectively

- Experience of managing a budget & measuring success

- Self - organisation

- Fluent in Italian and advanced level of English

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do.

But what does this mean?

- Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks.

We are empowered to question, challenge and innovate.

- Family; We treat each other, and our communities, like Family.

Always.

- Founders; The spirit of entrepreneurship is at the heart of everything we do.

We see the business as if it's our own.

We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

- Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity.

Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.

The duties and responsibilities described in the role profile might not be a comprehensive list. _