Search E Crm Marketing Specialist Milano

Search E Crm Marketing Specialist
Milano
Lombardia, Milano

Contract type**: Permanent

Workplace: Milano MI, Italia

For our client, a **multinational company** representing a reference point in the field of** cosmetics and personal care**, we are looking for a figure of:

**SEARCH & CRM MARKETING SPECIALIST

Place of work: Milan

Work mode: hybrid (Milan)

The profile we are looking for will take care of the development and coordination of the company's **Search and DCRM strategy** on a local level in **_Italy_**.

A secondary focus will be on serving as an ambassador within the European teams, coordinating the needs of South European countries such as **_Spain, Greece, and Portugal_**.

Main responsibilities:

- Managing the** CRM** tool and functionalities;

- Monitoring and tracking** search paid campaigns**.

- Supporting the Product Information System and Documental System.

- Collaborating with the Media Manager to orchestrate advertising journeys that target all digital touchpoints.

- Additionally, the Specialist will manage the **relationship** with the European Search **Agency** to align topics and content of search articles and harmonize the European search strategy across South European countries.

- The Specialist will also serve as a **point of reference** for **marketing technical requests**, create and provide reports to different stakeholders about performance in search and newsletter campaigns, as well as share performance results with them.

What are we looking for:

- University **degree**, preferably in Economics or Engineering or equivalent culture;

- Proven experience in similar roles, gained within structured environments and large organizations;

- Strong knowledge of **Search PAID media**, **Google Ads** and **Google Analytics** in order to check online campaigns and track performance.

- Understanding of **SEO** ranking factor and impact of SEO across websites.

- Understanding of **media metrics** to have a holistic view across media investment and pushing the role of search across different touchpoints.

- coordination of **Digital Agencies**.

- Flexibility is a must to lead on digital topics and adapt on fast digital evolving.

LI-Hybrid