Semester In Red Bull Milano

Semester In Red Bull
Milano
Lombardia, Milano

Company Description Creativity, Organization and Intuition are the key words to start the Red Bull Semester on a high note!

You spent the last semester attending university lessons, working together with your project teammates, studying for the exams, but now it's YOUR TIME!

You'll have the incredible and striking chance to join the Red Bull Italy World.

Do you have a passion for brand marketing and want to be part of the Red Bull World?

Do you have strong communication and analytical skills, do you manage to keep several projects at the same time?

Then you might be just the right person to support our Brand Marketing Team in Milan for 6 months.

**Job Description**: **Consumer Insights and Market Research** Supports the Brand Marketing team with turning data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.

When focusing on the younger segment of the target group, monitors the consumer's perception about brand and products in social media.

Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salience.

**Brand Management** Supports and contributes the "brand part" of projects of marketing peers as well as on/off premise and trade marketing.

Always has the "consumer" and "brand" eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.

**Advertising and Creative** Supports the Brand Marketing Team in creating branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.

Works closely with the Digital Team to amplify the impact of advertising on own, earned and paid media channels.

Supports the Brand Marketing team with managing the media agency.

**Consumer Activation** Supports the Brand Marketing team in the ideation and realization of consumer activation including concept idea, creation of digital assets and pos materials, support for the ideation and creation of paid earned managed owned media plan in collaboration with other peers.

Supports the creation and implementation of POS materials to communicate the consumer activation working together with trade marketing.

**Qualifications**: You are a university student or young worker.

You have good knowledge of FMCG brand marketing landscape.

You have initial practical experience in understanding of competitor activity and consumer behaviour in a brand and FMCG context.

You are characterized by excellent communication skills, analytical ability, commercial acumen and interpersonal skills.

Flexible and unconventional thinking as well as very good Office skills.

And last but not least, high standard of integrity with a passion for the brand and commitment to Red Bull values.

Education Bachelor's Degree in Marketing or current University Student.

Language English language, written and spoken.

Additional Information