Senior Associate Brand Manager Ferrara

Senior Associate Brand Manager
Ferrara
Emilia Romagna, Ferrara

For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9, 000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach's, NERDS, SweeTARTS, Laffy Taffy, and Trolli to more than 66 million U. S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

Senior Associate Brand Manager Job Location: Chicago Want to make an impact? The Sr. Associate Brand Manager (Sr. ABM) position is responsible for the day-to-day management of their assigned brand. The Sr. ABM will assist with all aspects of running the business, from strategy development to design and execution of commercial activities, in order to optimize sales, profitability and competitive position.

Ways you will make a difference Contribute to the development and deployment of the short-term and long-term brand strategy. Assist in development and execution of multi-year brand strategic plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives. Lead cross functional teams for the creation and execution of the brand business initiatives. Communicate and collaborate effectively to ensure that cross functional groups understand project objectives, timelines, and measures of success. Identify, evaluate and prioritize growth opportunities in partnership with R&D / Consumer Insights, and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan. Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting. Partner with Channel Marketing and Category management teams to ensure Sales efforts align with overall brand strategy, including creation of selling stories and communication / release of sales-related materials to field team. Participate in planning and execution of consumer marketing campaigns and activities. Skills that will make you successful Strong project management skills: Ability to multi-task and leverage peer influence to drive projects to on-time completion. Strong analytical ability. Strong creative & problem-solving ability. Ability to learn quickly, with agility. Comfort working independently & with ambiguity. Desire to operate in fast-paced, hands-on environment. Experiences that will support your success Bachelor's degree required, MBA with Marketing/Strategy emphasis preferred. 2+ years of post-graduate marketing experience, US Consumer Goods preferred. Experience leading brands, past accountability for both revenue and profit preferred. Proficiency with IRI or Nielsen a plus. Ferrara's success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at or.

EQUAL OPPORTUNITY We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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