Senior Brand Manager Gastroenterology Lazio

Senior Brand Manager Gastroenterology
Roma
Lazio, Lazio

Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.

We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

For more information about AbbVie, please visit us at www.abbvie.com.

Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and Tik Tok. Job DescriptionScopeLead and define the Brand Strategy, coordinating the Marketing Team, according to global and local processes and procedures. Main ResponsibilitiesBusiness & Financial AcumenSupport the Business Unit Manager in Brand Financial processes:Budget allocation and monitoringMonthly performance analysisBrand S&OP preparation1-year Financial Plan & Long-Range Plan. Analysis to InsightsResponsible for:Market & Brand Analysis and Market ResearchTrends monitoring and Market/Competitive/Customers actionable insights collection. Customer StrategyLead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager. Marketing Mix OptimizationEnsure & coordinate the implementation of all activities related to the Functional PlanProvide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives. Effective EngagementResponsible for the Customer engagement digital evolution and the delivery of Advanced Customer ExperiencesCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team. Internal & External Stakeholder AlignmentLeverage on strong relationships with international and local internal stakeholdersDemonstrate comprehensive understanding of the external stakeholders' needs and behaviors through effective presence on the field and robust connection with In-Field Team. Main StakeholdersExternal: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management TeamQualificationsSkills and Experience:Degree level education (or equivalent), preferably Life Sciences or EconomicsMinimum 5-7 years of relevant experience with proven track record of success within Biotech/PharmaStrategic Thinking mindsetLeadership; CoachingSolid working knowledge of healthcare environmentProject Management skillsLocal and international mobilityEnglish language proficiency verbally and in writingPreferredPeople manager experienceIn-field ExperienceKnowledge within specialized therapeutic areaProduct launch management supportAdditional InformationAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer. htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations. html #J-18808-Ljbffr