Senior Brand Manager Oncohematology
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.
We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.
For more information about AbbVie, please visit us at www.abbvie.com.
Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description Scope Define and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures.
Main Responsibilities Business Financial Acumen Support the Business Unit Manager in Brand Financial processes: Budget allocation and monitoring Monthly performance analysis Brand SOP preparation 1-year Financial Plan Long-Range Plan Analysis to Insights Responsible for: Market Brand Analysis and Market Research Trends monitoring and Market/Competitive/Customers actionable insights collection Customer Strategy Lead the development of the Brand Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager Marketing Mix Optimization Ensure coordinate the implementation of all activities related to the Functional Plan Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives Effective Engagement Responsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation of effective communication plans and materials Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field team Internal External Stakeholder Alignment Leverage on strong relationships with international and local internal Stakeholders Demonstrate a comprehensive understanding of the external Stakeholders' needs and behaviors through in-field effective presence with the ability to create and maintain solid relationships Qualifications Skills and Experience: Degree level education (or equivalent), preferably Life Sciences or Economics Minimum 5 years of relevant experience with proven track record of success within Biotech/Pharma Strategic Thinking mindset Leadership; Coaching Solid working knowledge of healthcare environment Project Management skills Local and international mobility English language proficiency verbally and in writing Preferred Experience in hematology/oncology or highly specialized Therapeutic Areas In-Field Experience Prior experience of Product launch management Additional Information AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.
It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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