Senior Consumer Insight Manager - Milan Based
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For ( ) we are hiring a to help further grow iconic Italian brands like Star, Saikebon, Tigullio, Sognid'Oro etc.
( ) " " is to empower and take care of each of the local communities they belong to and to bring out their authentic flavours.
Today, with a of around , and a team of around , , is the preferred choice of millions of consumers.
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In this role, you will be responsible for local Consumer & Shopper insights and strategic projects that will help to make ( ) the right decisions on with their brands.
? : Italy
? : the Marketing Director of Italy with a dotted line to the EU Consumer Insight Director.
? : Milan (Italy)
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? Provide performance measurements of local categories and brands, as well as competitor assessments.
? Evaluate and diagnose category/brand performance issues and recommend corrective actions.
? Manage local research projects, both qualitative and quantitative, performing data analysis.
? Deliver consumer and customer insights to support brand & category strategies.
? Identify "white spaces" to fuel the innovation pipeline and communication strategies.
? Work with the broader GB Foods Consumer Insight community to use and share best practice techniques and learnings cross country.
? Support the EU Consumer Insight Team in key international projects , related to the main European categories
? Master data from Nielsen, Kantar, IPSOS, and lead negotiations with the providers.
? Facilitate insight activation workshops.
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? Experience in designing and coordinating qualitative and quantitative research projects.
? Ability to manage multiple projects in a fast-paced & fast changing environment and prioritize workloads.
? Excellent analytical skills and the ability to connect the data dots cross sources and extract the deeper & actionable (key) insights from data & studies.
? Summarize & visualize key information effectively, assure the insights are acted upon and travel within the company.
? Strong communication skills to present complex topics clearly, simply, and visually.
Excel in influencing and facilitating internal decision-making.
? Excellent written and verbal communication skills in both Italian and English.
? Proficiency with Nielsen & Kantar tools; Power BI is a plus.
? Minimum of 10 years of experience in Consumer Insights within a global FMCG company (mandatory).
? Proficiency in Italian and English (mandatory).
? International research experience —whether through work or having lived abroad.
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? Likes to think differently
? Has a growth mindset
? Delivers beyond expectations
? Finds solutions
? Has a passion for data
? Is intrigued by human behaviour
. . .
? Are dynamic
? Are positive
? Have an open mind
? Are change resistant
? Are ready to go for the extra mile
? Have a practical mindset
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? – Whose iconic brands, like Star, Saikebon, Tigullio, Sognid'Oro etc. , are already in your pantry.
? & – Your insights will directly shape local business growth & innovation.
? & – Work cross-functionally with Marketing and Sales.
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Informazioni dettagliate sull'offerta di lavoro
Azienda: Buscojobs Località: Milano
Lombardia, MilanoAggiunto: 13. 3. 2025
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