Senior Consumer Insight Manager - Milan Based Bardi

Senior Consumer Insight Manager - Milan Based
Bardi
Emilia Romagna, Bardi

¿ , & ? For ( ) we are hiring a to help further grow iconic Italian brands like Star, Saikebon, Tigullio, Sognid'Oro etc. ( ) " " is to empower and take care of each of the local communities they belong to and to bring out their authentic flavours. Today, with a of around , and a team of around , , is the preferred choice of millions of consumers. ? In this role, you will be responsible for local Consumer & Shopper insights and strategic projects that will help to make ( ) the right decisions on with their brands. ? : Italy ? : the Marketing Director of Italy with a dotted line to the EU Consumer Insight Director. ? : Milan (Italy) ? ? Provide performance measurements of local categories and brands, as well as competitor assessments. ? Evaluate and diagnose category/brand performance issues and recommend corrective actions. ? Manage local research projects, both qualitative and quantitative, performing data analysis. ? Deliver consumer and customer insights to support brand & category strategies. ? Identify "white spaces" to fuel the innovation pipeline and communication strategies. ? Work with the broader GB Foods Consumer Insight community to use and share best practice techniques and learnings cross country. ? Support the EU Consumer Insight Team in key international projects , related to the main European categories ? Master data from Nielsen, Kantar, IPSOS, and lead negotiations with the providers. ? Facilitate insight activation workshops. ? ? Experience in designing and coordinating qualitative and quantitative research projects. ? Ability to manage multiple projects in a fast-paced & fast changing environment and prioritize workloads. ? Excellent analytical skills and the ability to connect the data dots cross sources and extract the deeper & actionable (key) insights from data & studies. ? Summarize & visualize key information effectively, assure the insights are acted upon and travel within the company. ? Strong communication skills to present complex topics clearly, simply, and visually. Excel in influencing and facilitating internal decision-making. ? Excellent written and verbal communication skills in both Italian and English. ? Proficiency with Nielsen & Kantar tools; Power BI is a plus. ? Minimum of 10 years of experience in Consumer Insights within a global FMCG company (mandatory). ? Proficiency in Italian and English (mandatory). ? International research experience —whether through work or having lived abroad. ? Likes to think differently ? Has a growth mindset ? Delivers beyond expectations ? Finds solutions ? Has a passion for data ? Is intrigued by human behaviour ? Are dynamic ? Are positive ? Have an open mind ? Are change resistant ? Are ready to go for the extra mile ? Have a practical mindset ? ? – Whose iconic brands, like Star, Saikebon, Tigullio, Sognid'Oro etc. , are already in your pantry. ? & – Your insights will directly shape local business growth & innovation. ? & – Work cross-functionally with Marketing and Sales. :