Senior Consumer Insight Manager - Milan Based Milano

Senior Consumer Insight Manager - Milan Based
Milano
Lombardia, Milano

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Addicted to Actionable Insights I Spark!ing Innovations I Coherent Brand StrategyProvide performance measurements of local categories and brands, as well as competitor assessments.

Evaluate and diagnose category/brand performance issues and recommend corrective actions.

Manage local research projects, both qualitative and quantitative, performing data analysis.

Deliver consumer and customer insights to support brand & category strategies.

Identify "white spaces" to fuel the innovation pipeline and communication strategies.

Work with the broader GB Foods Consumer Insight community to use and share best practice techniques and learnings cross country. Support the EU Consumer Insight Team in key international projects, related to the main European categories.

Master data from Nielsen, Kantar, IPSOS, and lead negotiations with the providers.

Experience in designing and coordinating qualitative and quantitative research projects.

Ability to manage multiple projects in a fast-paced & fast changing environment and prioritize workloads.

Excellent analytical skills and the ability to connect the data dots cross sources and extract the deeper & actionable (key) insights from data & studies.

Summarize & visualize key information effectively, assure the insights are acted upon and travel within the company.

Strong communication skills to present complex topics clearly, simply, and visually.

Excel in influencing and facilitating internal decision-making.

Excellent written and verbal communication skills in both Italian and English. Proficiency with Nielsen & Kantar tools; Power BI is a plus.

Minimum of 10 years of experience in Consumer Insights within a global FMCG company (mandatory).

Proficiency in Italian and English (mandatory).

International research experience—whether through work or having lived abroad.

Desired QualitiesLikes to think differentlyHas a growth mindsetDelivers beyond expectationsHas a passion for dataIs intrigued by human behaviourReady to go the extra mileSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustries: Food and Beverage Services

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