Senior Consumer Insight Manager - Milan Based Milano

Senior Consumer Insight Manager - Milan Based
Milano
Lombardia, Milano

¿Looking for a new challenge in a truly inspiring, growing & dynamic environment?

For STAR (GB Foods) we are hiring a Senior Consumer Insight Manager Italy to help further grow iconic Italian brands like Star, Saikebon, Tigullio, Sognid'Oro etc.

Purpose STAR (GB Foods) "Celebrating local flavours" is to empower and take care of each of the local communities they belong to and to bring out their authentic flavours.

Today, with a turnover of around 1, 5 billion euros and a team of around 3, 600 people, GB Foods is the preferred choice of millions of consumers.

----------------------------------------------------------------------- What will be your role?

In this role, you will be responsible for local Consumer & Shopper insights and strategic projects that will help to make STAR (GB Foods) the right decisions on How and Where to win with their brands.

Scope: Italy Reporting to: the Marketing Director of Italy with a dotted line to the EU Consumer Insight Director.

Location: Milan (Italy)----------------------------------------------------------------------- What will be your main Responsibilities?

Provide performance measurements of local categories and brands, as well as competitor assessments.

Evaluate and diagnose category/brand performance issues and recommend corrective actions.

Manage local research projects, both qualitative and quantitative, performing data analysis.

Deliver consumer and customer insights to support brand & category strategies.

Identify "white spaces" to fuel the innovation pipeline and communication strategies.

Work with the broader GB Foods Consumer Insight community to use and share best practice techniques and learnings cross country.

Support the EU Consumer Insight Team in key international projects, related to the main European categories Master data from Nielsen, Kantar, IPSOS, and lead negotiations with the providers.

Facilitate insight activation workshops.

----------------------------------------------------------------------- What will you bring?

Experience in designing and coordinating qualitative and quantitative research projects.

Ability to manage multiple projects in a fast-paced & fast changing environment and prioritize workloads.

Excellent analytical skills and the ability to connect the data dots cross sources and extract the deeper & actionable (key) insights from data & studies.

Summarize & visualize key information effectively, assure the insights are acted upon and travel within the company.

Strong communication skills to present complex topics clearly, simply, and visually.

Excel in influencing and facilitating internal decision-making.

Excellent written and verbal communication skills in both Italian and English.

Proficiency with Nielsen & Kantar tools; Power BI is a plus.

Minimum of 10 years of experience in Consumer Insights within a global FMCG company (mandatory).

Proficiency in Italian and English (mandatory).

International research experience—whether through work or having lived abroad.

----------------------------------------------------------------------- Are you someone who. . .

Likes to think differently Has a growth mindset Delivers beyond expectations Finds solutions Has a passion for data Is intrigued by human behaviour You will definitely feel home in the company if you. . . Are dynamic Are positive Have an open mind Are change resistant Are ready to go for the extra mile Have a practical mindset ----------------------------------------------------------------------- Why would you join?

Multinational FMCG Company – Whose iconic brands, like Star, Saikebon, Tigullio, Sognid'Oro etc. , are already in your pantry.

Impactful & Strategic Role – Your insights will directly shape local business growth & innovation.

Collaborative & Dynamic Environment – Work cross-functionally with Marketing and Sales.

----------------------------------------------------------------------- GB Foods : Celebrating local flavours