Senior Content Strategist Bardi

Senior Content Strategist
Bardi
Emilia Romagna, Bardi

My client, a fast-growing SaaS scale-up is delighted to be recruiting a Senior Content Strategist (Italian Speaking). In this critical role, you will architect and scale this scale-up's content ecosystem across paid, owned, and earned channels. This pivotal role offers an opportunity to build and lead a comprehensive content strategy that drives meaningful engagement with mental health topics whilst delivering measurable business growth. My client are looking for a strategic thinker who can transform audience insights into powerful content frameworks, building a robust content engine that drives both brand awareness and customer acquisition. Location: Italy, Spain, France (100% Remote) Responsibilities: Define and execute the global content strategy aligned with business objectives and brand values Research audience, topics and key figures in order to develop a content narrative and an editorial calendar aligned with the customer journey and user intent Lead end-to-end content production from creative brief to final delivery, collaborating with designers, producers and hiring talent (host, guests, etc) Repurpose and optimise diverse content formats, from long-form video to shorts, audio, long form articles, social posts (carousels, reels, etc) Manage content distribution across and drive optimisation to maximise reach, views, subscriber growth and ultimately new customers. Define measurement frameworks and establish tracking mechanisms to evaluate performance, ROI, and content impact across channels Partner with other channels (SEO, paid and organic social, CRM etc) to maximise content use and relevance Stay on top of current cultural trends and audience preferences to ensure content cuts through Identify and collaborate with internal and external talent for authentic content creation Leverage AI tools to enhance content workflows whilst maintaining brand authenticity Guide content testing and localisation strategies for different markets Requirements: 7 years' experience in content strategy, with demonstrable success in driving business growth through content Proven track record of developing and implementing successful multi-channel content strategies Strong understanding of content distribution, optimisation and performance measurement to track ROI across channels Experience with content technology solutions and emerging tools to drive efficiency in creation and workflow management Proven ability to translate data and insights into actionable content strategies Strong stakeholder management skills and ability to influence cross-functional teams Track record of scaling content operations whilst maintaining quality and consistency Experience with content management systems and analytics tools Understanding of paid media and its role in content distribution Fluent Italian and English required, other languages a plus Apply Now Email your CV to with the Subject Line as SENIOR CONTENT STRATEGIST APPLICATION J-18808-Ljbffr