Senior Digital Marketing Specialist Lazio

Senior Digital Marketing Specialist
Roma
Lazio, Lazio

Job Description

Responsibilities: Lead and execute strategic marketing projects in B2B segment (doctors) across different channels with the goal of audience building, development, conversion. Design, execute and optimize an amazing Inbound strategy for our B2B segment, exploit our own database in order to generate marketing qualified leads in all stages of the lifecycle. Monitore and analyze qualitative and quantitative data your campaigns bring new leads and how to turns them into customers. Execute and monitoring Email Marketing campaigns, design and implement Automation flows to deliver a great experience to potential customers while generating great leads for our sales force and be able to make up accurate optimization decisions. Coordinate and execute one-shot nurturing campaignsSupport and implement a content marketing strategy, focused on attracting, engaging & education of our future and current customers  in all stages of the journey. Own the results of your campaigns working  in cooperation with our performance, content, events and sales team. Collaborate with Global team to deliver projects on time and across countries.

Qualifications

Requirements:

3+ years of relevant experience in digital marketing with extraordinary achievementsKnows how to execute an inbound marketing strategy focused on growthUsed to design and implement high quality marketing campaigns at a very high paceProject management skills with different stakeholders (content, sales, social media manager. . . )Experience executing email marketing campaigns to nurture leadsHigh level of proactivity and ownershipKnows how to execute a marketing strategy (plan channels, investment and execution). English level high enough to communicate in an international environment. Proven experience in B2BHubspot, Salesforce (CRM)Agency experience is an advantageCapability to meet deadlines and work with KPIsCross-cultural communication skills and adaptive thinkingAt least 2 year of experience in Inbound Marketing or LG departments

Additional Information

Hybrid work (50% remote)An attractive stock option planAn international environment and, as a consequence, the chance to work with other colleagues from our offices in Warsaw, Barcelona, Istanbul, Brazil and Mexico CityFocus on results, not tasks - Just because you are doing a lot, does not mean that you get a lot done. We measure our impact, not work done.